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Big Data at Work : Dispelling the Myths, Uncovering the Opportunities

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Big Data at Work: Harnessing a Powerful Resource

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Big Data at Work : Dispelling the Myths, Uncovering the Opportunities

Regular price RM67.72 MYR RM47.40 MYR 30% off
Unit price
per
ISBN: 9781422168165
Date of Publication: 2014-02-25
Format: Hardcover
Related Collections: Business, Science, Economics
Related Topics: Entrepreneurship, Technology
Goodreads rating: 3.58
(rated by 431 readers)

Description

Go ahead, be skeptical about big data. The author was—at first.When the term “big data” first came on the scene, bestselling author Tom Davenport ( Competing on Analytics , Analytics at Work ) thought it was just another example of technology hype. But his research in the years that followed changed his mind.Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.This book will help you understand:• Why big data is important to you and your organization• What technology you need to manage it• How big data could change your job, your company, and your industry• How to hire, rent, or develop the kinds of people who make big data work• The key success factors in implementing any big data project• How big data is leading to a new approach to managing analyticsWith dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
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Big Data at Work: Harnessing a Powerful Resource

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.