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Basic Marketing Research Using Microsoft Excel Data Analysis

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Excel-driven, concise market research fundamentals.

If you're looking to grasp the essentials of market research with a hands-on approach, this book could be just what you need. It integrates practical exercises with Excel to give you not only a theoretical understanding of market research principles but also the technical skills to apply them. This blend of theory and practice could be a valuable asset for your future marketing endeavors.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Basic Marketing Research Using Microsoft Excel Data Analysis

Regular price RM157.00 MYR
Unit price
per
ISBN: 9780132598965
Publisher: Pearson Education
Date of Publication: 2011-02-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Technology, Finance, Society
Goodreads rating: 3.68
(rated by 19 readers)

Description

This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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Basic Marketing Research Using Microsoft Excel Data Analysis
Basic Marketing Research Using Microsoft Excel Data Analysis
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Regular price RM157.00 MYR
Unit price
per
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Excel-driven, concise market research fundamentals.

If you're looking to grasp the essentials of market research with a hands-on approach, this book could be just what you need. It integrates practical exercises with Excel to give you not only a theoretical understanding of market research principles but also the technical skills to apply them. This blend of theory and practice could be a valuable asset for your future marketing endeavors.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.