Special Offer
Buy 3, Get Another Free On All Items Under S$10 Storewide
Discount applied automatically when you add them to your cart.
Sale
Basic Marketing Australian Edition: A Managerial Approach
Regular price
RM123.00 MYR
Now RM56.00 MYR
Save 54%
- Unit price
- / per
Save 42%
Save 54%
Save 54%
Save 54%
Foundational marketing principles with an Australian perspective.
If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Basic Marketing Australian Edition: A Managerial Approach
Regular price
RM123.00 MYR
Now RM56.00 MYR
Save 54%
- Unit price
- / per
Save 42%
Save 54%
Save 54%
Save 54%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9780256198515
Authors:
unknown author
Publisher: Irwin Professional Publishing,U.S.
Format: Paperback
Goodreads rating: 0.0
(rated by 0 readers)
Adding product to your cart
Foundational marketing principles with an Australian perspective.
If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Business Books
Nicholas Davis Klaus Schwab
|
Penguin
Group
Usa
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 3.52
RM34.00 MYR
- Unit price
- / per
59% off est. retail
If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
78% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Malcolm Gladwell
|
Penguin
Books
David and Goliath: Underdogs, Misfits and the Art of Battling Giants
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 3.97
RM34.00 MYR
- Unit price
- / per
If you've ever felt like the odd one out, or found yourself rooting for the underdog, "David and Goliath" will resonate with you. Malcolm Gladwell challenges conventional wisdom, arguing that what we perceive as weaknesses can actually be the source of great strength. It's a book that will flip your perception of power on its head and leave you feeling empowered to tackle your own giants.
David Sally, Chris Anderson |
Penguin
The Numbers Game: Why Everything You Know About Football Is Wrong
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 3.72
RM34.00 MYR
- Unit price
- / per
51% off est. retail
If you're a football fan ready to challenge the common narratives and assumptions in the sport, "The Numbers Game" is for you. Anderson and Sally apply their academic prowess to the world's most popular game, providing a fresh analytical perspective that might change how you view every match. It's not only about the love of the game; it's about understanding it on a deeper level.
Annie Lawson
|
Murdoch
Books
Stoic at Work: Ancient Wisdom to Make Your Job a Bit Less Annoying
RM37.00 MYR
- Unit price
- / per
Goodreads rating: 3.51
RM37.00 MYR
- Unit price
- / per
If your job sometimes feels overwhelming or frustrating, "Stoic at Work" might be a breath of fresh air. Annie Lawson offers a clever spin on ancient philosophy, making Marcus Aurelius's stoic wisdom incredibly relatable for the modern professional. It's a practical guide that could help you navigate office politics and personal challenges with a calm, collected demeanor.
New
Dale Carnegie
|
Pocket
Books
How to Win Friends and Influence People
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 4.22
RM34.00 MYR
- Unit price
- / per
This book is a classic for a reason - it provides actionable advice on how to effectively communicate and build relationships with others. Readers will learn specific strategies for winning people over, including how to make others like them and how to change others' minds without causing resentment. Whether an aspiring leader or looking to improve relationships in both personal and professional settings, this book is essential reading.
New
Philip E. Tetlock, Dan Gardner |
Random
House
Books
Superforecasting: The Art and Science of Prediction
RM37.00 MYR
- Unit price
- / per
Goodreads rating: 4.08
RM37.00 MYR
- Unit price
- / per
If you're intrigued by how some people can seemingly predict the future better than trained experts, "Superforecasting" might just be the eye-opener you need. Tetlock's examination of the astonishingly accurate 'average Joes' blends the thrill of discovering hidden talents with practical techniques to sharpen your own forecasting abilities. It's not just about predicting—it's about enhancing decision-making in all facets of life.
Matthew Syed
|
John
Murray
Rebel Ideas: The Power of Diverse Thinking
RM41.00 MYR
- Unit price
- / per
Goodreads rating: 4.26
RM41.00 MYR
- Unit price
- / per
If you're feeling stuck in an echo chamber or if you're seeking fresh, unconventional approaches to challenges at your workplace or in your personal life, "Rebel Ideas" might be just what you need. Matthew Syed illustrates the power of cognitive diversity with compelling case studies, which may inspire you to embrace differing perspectives and create a space where the best ideas can flourish. This book isn't just for teams; it's for anyone looking to revamp their thinking and problem-solving toolkit.
New
Stephen Eckett, Philip Jenks |
Harriman
House
The Harriman Book of Investing Rules
RM56.00 MYR
- Unit price
- / per
Goodreads rating: 3.0
RM56.00 MYR
- Unit price
- / per
As someone interested in the financial markets, this book appears as a treasure trove of wisdom from some of the most respected names in investing. The variety of perspectives, ranging from fund managers to traders, means you'll be exposed to a rich diversity of tactics and strategies, compactly presented to enhance your understanding of wealth-building. It could be like having a personal mentor in your investing journey.
John P. Kotter
|
Harvard
Business
Review
Press
Accelerate: Building Strategic Agility for a Faster Moving World
RM52.00 MYR
- Unit price
- / per
Goodreads rating: 3.55
RM52.00 MYR
- Unit price
- / per
52% off est. retail
"Accelerate" would resonate with you if you're navigating the fast-paced currents of modern business. John Kotter offers insights into why traditional hierarchies falter in the face of change and how a dual operating system can fuel strategic agility and rapid innovation. It's a guidebook for pioneers craving to transform their organizations and seize big opportunities. With Kotter's reputation and practical framework, you're looking at a crucial read for staying ahead in today's tumultuous market.
Economics Books
New
Stephen Eckett, Philip Jenks |
Harriman
House
The Harriman Book of Investing Rules
RM56.00 MYR
- Unit price
- / per
Goodreads rating: 3.0
RM56.00 MYR
- Unit price
- / per
As someone interested in the financial markets, this book appears as a treasure trove of wisdom from some of the most respected names in investing. The variety of perspectives, ranging from fund managers to traders, means you'll be exposed to a rich diversity of tactics and strategies, compactly presented to enhance your understanding of wealth-building. It could be like having a personal mentor in your investing journey.
Mihir Desai
|
Harper
Business
The Wisdom of Finance: Discovering Humanity in the World of Risk and Return
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 4.0
RM34.00 MYR
- Unit price
- / per
If finance seems daunting or ethically gray, "The Wisdom of Finance" might change your perspective. Mihir Desai uses an inviting mix of cultural references, from literature to film, to demystify complex financial concepts. It’s a work that elegantly bridges finance with the humanities, suggesting that the world of money isn't separate from the world of moral and human experiences. It’s a read that could make finance feel not only more accessible but also more principled.
Rob Copeland
|
Macmillan
Business
The Fund: Ray Dalio, Bridgewater Associates and the Unraveling of a Wall Street Legend
RM63.00 MYR
- Unit price
- / per
Goodreads rating: 3.98
RM63.00 MYR
- Unit price
- / per
If the high-stakes world of finance captivates you, "The Fund" will be a gripping journey through the corridors of power and wealth. Rob Copeland grants you exclusive insights into Ray Dalio and Bridgewater Associates, with the compelling allure of the insider's view. It feels as though you're a fly on the wall in a world where strategy, success, and the weight of principles intertwine.
John P. Kotter
|
Harvard
Business
Review
Press
Accelerate: Building Strategic Agility for a Faster Moving World
RM52.00 MYR
- Unit price
- / per
Goodreads rating: 3.55
RM52.00 MYR
- Unit price
- / per
52% off est. retail
"Accelerate" would resonate with you if you're navigating the fast-paced currents of modern business. John Kotter offers insights into why traditional hierarchies falter in the face of change and how a dual operating system can fuel strategic agility and rapid innovation. It's a guidebook for pioneers craving to transform their organizations and seize big opportunities. With Kotter's reputation and practical framework, you're looking at a crucial read for staying ahead in today's tumultuous market.
Jason Barron
|
Mariner
Books
The Visual MBA: Two Years of Business School Packed Into One Priceless Book of Pure Awesomeness
RM45.00 MYR
- Unit price
- / per
Goodreads rating: 3.73
RM45.00 MYR
- Unit price
- / per
If the thought of slogging through dense business textbooks makes you shudder, "The Visual MBA" might just be the breath of fresh air you need. Jason Barron has transformed the sometimes dry content of an MBA program into a visually stimulating experience that makes learning complex concepts more accessible and, dare I say, fun. For those on the fence about business school or simply curious about its teachings, this book is an artful bridge between you and the world of business acumen.
Andrew McAfee, George Westerman, Didier Bonnet |
Harvard
Business
Review
Press
Leading Digital: Turning Technology Into Business Transformation
RM78.00 MYR
- Unit price
- / per
Goodreads rating: 3.86
RM78.00 MYR
- Unit price
- / per
42% off est. retail
Imagine you're steering your traditional business through a digital storm and need a seasoned captain's insights—that's where "Leading Digital" comes in. It's a treasure map for leaders of established companies who wish to navigate towards digital prowess. The authors bridge the gap between Silicon Valley's disruptors and mainstream industries, offering a playbook that could make the digital transformation less daunting and more actionable. It's about gaining a competitive edge in a tech-driven marketplace.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
78% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Amy Finkelstein, Ray Fisman, Liran Einav |
Yale
University
Press
Risky Business: Why Insurance Markets Fail and What to Do About It
RM71.00 MYR
- Unit price
- / per
Goodreads rating: 3.84
RM71.00 MYR
- Unit price
- / per
If you've ever scratched your head over your insurance premiums or struggled to understand the ins and outs of your policy, "Risky Business" is the insider's guide you need. It's like having a conversation with expert economists who lay bare the intricacies of the insurance industry. By demystifying how insurers think and operate, you'll not only grasp why markets act the way they do but also come away with insights into the broader debates about privacy, equity, and the role of government in our lives. It's an essential read for navigating the often baffling world of insurance.
Jan-Benedict Steenkamp, Laurens Sloot |
Kogan
Page
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
RM93.00 MYR
- Unit price
- / per
Goodreads rating: 4.22
RM93.00 MYR
- Unit price
- / per
43% off est. retail
If you're fascinated by how retail giants like Aldi and Lidl have effectively shaken up the traditional market, "Retail Disruptors" is a must-read. It offers a deep dive into their lean operations and customer-focused strategies, providing a valuable perspective for anyone interested in the evolving landscape of retail or looking to adapt in a market where these disruptors are setting new rules.
Mark Gerchick
|
W.
W.
Norton
&
Company
Full Upright and Locked Position: Not-So-Comfortable Truths About Air Travel Today
RM49.00 MYR
- Unit price
- / per
Goodreads rating: 3.7
RM49.00 MYR
- Unit price
- / per
58% off est. retail
If you've ever felt crammed into an airplane seat wondering where the glamour of flying went, "Full Upright and Locked Position" will resonate with you. Mark Gerchick peels back the cabin curtains to reveal the realities of today's flying experience with an expert's perspective that's both enlightening and entertaining. Understanding the why and how behind those pesky fees and cramped quarters might not make your legs any less cramped, but at least your mind will be flying first class in knowledge.
Stay in touch and win free books
Enter our giveaways, keep up with our latest sales and events, and receive recommendations direct to your inbox. We'll only send the good stuff, promise!
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.