Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
The Fifth Discipline - The Art and Practice of the Learning Organization

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If you're fascinated by the idea of companies that adapt, improve, and thrive through collective learning, "The Fifth Discipline" is a treasure trove of insights. Peter Senge has distilled complex organizational behavior into relatable strategies and stories. Whether you're leading a team or just part of one, the book's concepts on learning organizations can fundamentally shift how you contribute to your workplace, pushing for a culture where everyone's growth is intertwined with the company's success.
Behind The Scenes In Advertising - Bull, More Bull - Thryft
Jeremy J.D. Bullmore | World Advertising Research Cen

Behind The Scenes In Advertising - Bull, More Bull

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Goodreads rating: 4.07

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This book is a must-read for anyone curious about the mysterious world of advertising. Jeremy Bullmore, a seasoned insider, pulls back the curtain to reveal the reality behind the glossy ads and persuasive campaigns. With wit and insight, Bullmore exposes the tricks, tactics, and sometimes questionable ethics of the industry. His intimate knowledge and sharp observations make this book an eye-opening and enlightening read that will forever change the way you view advertisements.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

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Goodreads rating: 3.05

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If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

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Goodreads rating: 3.72

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In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Beyond the Language Classroom - Thryft
Phil Benson, H. Reinders  | Palgrave Macmillan

Beyond the Language Classroom

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Goodreads rating: 0.0

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In stock: Very Good

If you’re an educator looking to expand your teaching methods beyond the traditional classroom settings, this book could be your guide. 'Beyond the Language Classroom' delves deep into the world of out-of-class learning, providing not just theory but also real-world case studies that bring the concepts alive. Practical advice within its pages might just transform your approach to language education or materials development.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

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Goodreads rating: 3.17

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In stock: Very Good

If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

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Goodreads rating: 3.71

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In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

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Goodreads rating: 3.75

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In stock: Well Read

If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
The Ultimate Book Of Mind Maps - Unlock Your Creativity, Boost Your Memory, Change Your Life - Thryft

The Ultimate Book Of Mind Maps - Unlock Your Creativity, Boost Your Memory, Change Your Life

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In stock: Very Good

A guide to Mind Mapping, this practical full-colour book is packed with
examples of amazing thinking tools and practical Mind Map examples,
including running a meeting, preparing for an interview, starting up a new
venture, planning family events, shopping for gifts, designing a garden,
getting fit, and writing a speech for a wedding.


Authors: Tony Buzan, Susanna Abbott
Publisher: HarperCollins UK
Publication Date: 2006
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

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Goodreads rating: 3.66

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Seducing Strangers: How to Get People to Buy What You're Selling - Thryft

Seducing Strangers: How to Get People to Buy What You're Selling

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"Seducing Strangers" isn't just for marketing professionals or aspiring Don Drapers; it's an insightful read for anyone looking to sharpen their persuasion skills in our social-media-driven world. Weltman's experience as a co-producer of "Mad Men" lends a cool, creative edge to his advice. Understanding his techniques could really give you an edge, whether you're pitching a big idea, selling a product, or simply improving your personal branding.
How to Remember Anything: Improve Your Memory and Progress Your Career - Thryft
Mark Channon | Teach Yourself

How to Remember Anything: Improve Your Memory and Progress Your Career

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Goodreads rating: 3.9

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In stock: Very Good

If you often find yourself forgetting the little details or struggling to retain important information, "How to Remember Anything" could be the game changer you're seeking. It's not just about improving memory recall; it’s about changing the way you process information to enhance both your career and personal life. The practical applications Mark Channon details could simplify complexities in your day-to-day routine, giving you an edge professionally and a more rewarding personal experience.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

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In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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In stock: Very Good

If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
Managing to Have Fun - Thryft
Matt Weinstein | Matt Weinstein

Managing to Have Fun

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Goodreads rating: 3.52

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In stock: Well Read

"Managing to Have Fun" is a treasure if you're leading a team and feeling the weight of the daily grind. Matt Weinstein's perspective is refreshingly unconventional, advocating for the power of fun in the workplace to elevate spirits and productivity alike. This isn't just about occasional team-building exercises; it's a philosophy that could redefine your team's dynamics and job satisfaction. If you're open to shaking things up at work, this could be the playbook you need.
100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

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Goodreads rating: 4.36

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"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

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Goodreads rating: 3.5

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In stock: Well Read

Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Leadership and the Art of Struggle					How Great Leaders Grow Through Challenge and Adversity - Thryft
Bill George, Steven Snyder  | Berrett-koehler Publishers

Leadership and the Art of Struggle How Great Leaders Grow Through Challenge and Adversity

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Goodreads rating: 3.93

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In stock: Like New

If you've ever felt the pressure of leading through tough times, this book could be a lighthouse for you. It doesn't sugarcoat the reality of leadership struggles. Instead, it provides a meaningful roadmap for enduring and growing from the challenges you face, making it an essential resource for any leader dedicated to their personal and professional growth.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

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In stock: Well Read

If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Teaching and Learning with Technology - Proceedings of the 2015 Global Conference - Thryft
Lee Ming Tan, Roberto Dillon  | World Scientific Publishing Company

Teaching and Learning with Technology - Proceedings of the 2015 Global Conference

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If you're intrigued by the intersection of education and technology, this compendium from the 2015 CTLT Conference is a treasure trove. It provides a panoramic view of how technology is being harnessed to enhance teaching and learning, offering insights from experts around the globe. A thought-provoking read for educators, administrators, and tech enthusiasts invested in the future of education.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

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Goodreads rating: 3.74

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"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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Goodreads rating: 3.0

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In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics

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In stock: Well Read

If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Turning Ideas Into Gold: A Practical Guide for Innovators
New
John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

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In stock: Very Good

If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
The Click Moment : Seizing Opportunity in an Unpredictable World - Thryft
Frans Johansson | Portfolio

The Click Moment : Seizing Opportunity in an Unpredictable World

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Goodreads rating: 3.95

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In stock: Very Good

This book could be a good read for individuals and organizations who are tired of relying solely on strategies and plans to guarantee success. Frans Johansson's "The Click Moment" introduces the idea that success is more random than we think, but there are specific actions we can take to seize the rare point of opportunity that unexpectedly arises and alter our fate. Through historical accounts of successful people and companies, Johansson offers realistic advice on how we can create more click moments, take more risks, and embrace chance encounters to harness the complex forces of success.
Project Management: Achieving Competitive Advantage, Global Edition - Thryft
Jeffrey K. Pinto | Pearson

Project Management: Achieving Competitive Advantage, Global Edition

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Goodreads rating: 3.61

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In stock: Like New

If you're navigating the complexities of project management, this book could be a solid asset. It's crafted to sharpen your strategic skills, blending theory with real-world cases. Great for both academic insights and practical application, especially if you're interested in wielding project management as a competitive advantage in your career. You'll appreciate learning through the interactive exercises and getting hands-on with the included case studies.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

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Goodreads rating: 4.19

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In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Presentations: Proven Techniques for Creating Presentations That Get Results

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In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

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If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

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Goodreads rating: 3.86

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In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

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Goodreads rating: 3.41

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In stock: Very Good

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

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Goodreads rating: 4.0

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In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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In stock: Very Good

If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

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Goodreads rating: 0.0

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In stock: Very Good

This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Goodreads rating: 3.39

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Because Writing Matters - Improving Student Writing in Our Schools - Thryft
Carl Nagin, National Writing Project  | Jossey-bass

Because Writing Matters - Improving Student Writing in Our Schools

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Goodreads rating: 3.82

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If you're passionate about education and believe in the transformative power of writing, "Because Writing Matters" is an invaluable resource. It's not just another manual; it's a compelling exploration of how fostering writing skills is crucial in the classroom. Especially if you're an educator or involved in curriculum development, this book doesn't just preach the importance of writing—it gives you actionable ways to integrate it into your teaching practices, considering the latest research and technological advancements.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

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"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Art of Decision Making - How to Make Effective Decisions Under Pressure
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If you often feel overwhelmed by decision-making, especially under pressure, Tim Castle's experiences will resonate with you. He doesn’t just share a gripping tale; he teaches practical models to streamline your decision-making process. You'll learn to trust yourself more and worry less about the choices you face. This could be the guide that sharpens your quick-thinking skills and sets you up for leadership.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

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Goodreads rating: 4.17

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If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

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Goodreads rating: 3.61

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If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.