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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from RM129.20 MYR

Goodreads rating: 3.36

from RM129.20 MYR

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Cool Cash: Make Money from Your Hobbies - Thryft
Jörg Dietzel, Ivan Ho  | Marshall Cavendish International (asia) Pte Ltd

Cool Cash: Make Money from Your Hobbies

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 4.0

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

Imagine transforming your leisure activities into a paycheck. Cool Cash offers a practical blueprint for monetizing your passions, filled with real stories and actionable advice. It breaks down the journey into manageable stages, with a special focus on marketing yourself in the digital age. Dive in, and you might find the inspiration and guidance you need to make your dream hobby-job a reality.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM21.84 MYR from RM14.44 MYR Save up to 43%

Goodreads rating: 3.82

RM21.84 MYR from RM14.44 MYR Save up to 43%

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM32.95 MYR from RM18.14 MYR Save up to 51%

Goodreads rating: 3.87

RM32.95 MYR from RM18.14 MYR Save up to 51%

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from RM32.95 MYR

Goodreads rating: 4.0

from RM32.95 MYR

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Foundations of Marketing - Thryft

Foundations of Marketing

RM84.78 MYR from RM36.65 MYR Save up to 57%

Goodreads rating: 3.7

RM84.78 MYR from RM36.65 MYR Save up to 57%

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.67

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft
David E. Ulmer | Createspace Independent Publishing Platform

The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave

RM32.95 MYR from RM21.84 MYR Save up to 37%

Goodreads rating: 4.33

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Very Good

The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

RM103.29 MYR from RM55.16 MYR Save up to 49%

Goodreads rating: 3.9

RM103.29 MYR from RM55.16 MYR Save up to 49%

In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
The Whole Equation: A History of Hollywood - Thryft

The Whole Equation: A History of Hollywood

RM36.65 MYR from RM18.14 MYR Save up to 55%

RM36.65 MYR from RM18.14 MYR Save up to 55%

In stock: Well Read

If you're fascinated by the glitz and dirt under Hollywood's manicured nails, "The Whole Equation" is a compelling read. David Thomson cracks open the intricate puzzle of Tinseltown – glamor, business, and illusion intermingled. It's a narrative that doesn't just chronicle the rise of Hollywood but puts you in the shoes of those who built it and those entranced by its spectacles. It's about understanding your own place in the cinematic universe that so profoundly shapes our culture.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft
Roberto Verganti | Harvard Business Press

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

RM40.35 MYR from RM32.95 MYR Save up to 31%

Goodreads rating: 4.0

RM40.35 MYR from RM32.95 MYR Save up to 31%

In stock: Very Good

If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

RM32.95 MYR from RM21.84 MYR Save up to 37%

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Very Good

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM32.95 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 3.0

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

RM18.14 MYR from RM14.44 MYR Save up to 62%

Goodreads rating: 3.75

RM18.14 MYR from RM14.44 MYR Save up to 62%

In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft
Larry Wilso, Spencer Johnson  | William Morrow

The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life

RM32.14 MYR from RM21.84 MYR Save up to 36%

Goodreads rating: 3.8

RM32.14 MYR from RM21.84 MYR Save up to 36%

In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

RM55.16 MYR from RM25.54 MYR Save up to 54%

Goodreads rating: 4.18

RM55.16 MYR from RM25.54 MYR Save up to 54%

In stock: Well Read

If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
It Starts With One Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

RM32.95 MYR from RM21.84 MYR Save up to 37%

Goodreads rating: 3.81

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.55

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Well Read

This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Mindchamps Way, The: How To Turn An Idea Into A Global Movement - Thryft
Sold out

Mindchamps Way, The: How To Turn An Idea Into A Global Movement

from RM56.37 MYR

from RM56.37 MYR

Out of stock

This book could be a good read for someone who is interested in making a real impact in the field of education. It tells the inspiring story of MindChamps, an organization that combines passion and business strategy to create a global movement. This book will show you how their unique philosophy and values-driven strategies have the power to shape the future of individuals, families, communities, countries, and education systems worldwide. If you're looking for a book that will motivate and inspire you to make a difference, "The MindChamps Way" is a must-read.
The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization - Thryft
Sold out
Jonathan Littman, Tom Kelley  | Currency/doubleday

The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

from RM23.46 MYR

Goodreads rating: 3.99

from RM23.46 MYR

Out of stock

This book is a must-read for anyone looking to foster innovation and drive creativity within their organization. Through captivating stories and real-world examples, Tom Kelley takes you on a journey to discover the ten roles that can ignite innovation and counter the skeptics. Whether you're an entrepreneur, a manager, or simply someone who wants to unleash their creative potential, The Ten Faces of Innovation will provide you with practical strategies to transform your thinking, challenge the status quo, and bring fresh ideas to life. Get ready to be inspired and empowered to make a difference in your professional life!
Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line - Thryft
Sold out
Andrew Chapman, Lee Silber, Linda Krall  | Weiser

Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line

from RM18.78 MYR

Goodreads rating: 3.61

from RM18.78 MYR

Out of stock

This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.