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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Harvard Business Review on Breakthrough Thinking
New
Dorothy Leonard-Barton, Jeffrey F. Rayport  | Harvard Business Press

Harvard Business Review on Breakthrough Thinking

from RM40.52 MYR

Goodreads rating: 3.6

from RM40.52 MYR

In stock: Well Read

If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford  | Mcgraw-hill

New Products Management

RM33.09 MYR from RM21.93 MYR Save up to 37%

Goodreads rating: 3.51

RM33.09 MYR from RM21.93 MYR Save up to 37%

In stock: Like New

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM116.26 MYR from RM73.98 MYR Save up to 36%

Goodreads rating: 3.94

RM116.26 MYR from RM73.98 MYR Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

RM33.09 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 3.99

RM33.09 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

RM33.09 MYR from RM21.93 MYR Save up to 37%

Goodreads rating: 3.73

RM33.09 MYR from RM21.93 MYR Save up to 37%

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

RM29.37 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 2.71

RM29.37 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft
Jason Miles, Karen Lacey  | Mcgraw Hill

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

RM40.52 MYR from RM21.93 MYR Save up to 50%

Goodreads rating: 3.63

RM40.52 MYR from RM21.93 MYR Save up to 50%

In stock: Very Good

If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM33.09 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.71

RM33.09 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft
Roberto Verganti | Harvard Business Press

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

RM40.52 MYR from RM33.09 MYR Save up to 31%

Goodreads rating: 4.0

RM40.52 MYR from RM33.09 MYR Save up to 31%

In stock: Very Good

If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

RM40.52 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.4

RM40.52 MYR from RM18.22 MYR Save up to 55%

In stock: Like New

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM21.93 MYR from RM14.50 MYR Save up to 51%

RM21.93 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

from RM40.52 MYR

Goodreads rating: 3.78

from RM40.52 MYR

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM103.72 MYR from RM55.39 MYR Save up to 49%

Goodreads rating: 3.0

RM103.72 MYR from RM55.39 MYR Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

RM32.28 MYR from RM21.93 MYR Save up to 36%

Goodreads rating: 3.66

RM32.28 MYR from RM21.93 MYR Save up to 36%

In stock: Well Read

Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

from RM40.52 MYR

Goodreads rating: 4.08

from RM40.52 MYR

In stock: Very Good

If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft
Larry Wilso, Spencer Johnson  | William Morrow

The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life

RM32.28 MYR from RM21.93 MYR Save up to 36%

Goodreads rating: 3.8

RM32.28 MYR from RM21.93 MYR Save up to 36%

In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

RM33.09 MYR from RM18.22 MYR Save up to 50%

Goodreads rating: 3.75

RM33.09 MYR from RM18.22 MYR Save up to 50%

In stock: Well Read

If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from RM33.09 MYR

Goodreads rating: 4.0

from RM33.09 MYR

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM33.09 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 3.0

RM33.09 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

from RM33.09 MYR

Goodreads rating: 3.77

from RM33.09 MYR

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.37 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.39

RM29.37 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
New
John Stahl-Wert, Ken Jennings  | Berrett-koehler Publishers

The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community

from RM44.24 MYR

Goodreads rating: 4.02

from RM44.24 MYR

In stock: Well Read

The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Everything I Know About Success I Learned from Napoleon Hill: Essential Lessons for Using the Power of Positive Thinking - Thryft
Don Green | Mcgraw Hill

Everything I Know About Success I Learned from Napoleon Hill: Essential Lessons for Using the Power of Positive Thinking

RM29.37 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 4.08

RM29.37 MYR from RM18.22 MYR Save up to 45%

In stock: Very Good

If you're feeling stuck in life or your career and are searching for that spark to propel you forward, this book might just be your answer. It takes the enduring wisdom of Napoleon Hill and translates it into practical steps for today's ambitious individuals. Hearing how these principles have shaped the lives of successful people might just give you the inspiration and concrete strategies you need to turn your own dreams into reality.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM21.93 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.86

RM21.93 MYR from RM14.50 MYR Save up to 51%

In stock: Like New

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM29.37 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.67

RM29.37 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
How Asia Advertises
New
Jim Aitchison | Wiley

How Asia Advertises

from RM25.65 MYR

Goodreads rating: 3.64

from RM25.65 MYR

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Cutting Edge Advertising
New
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

from RM21.93 MYR

Goodreads rating: 4.02

from RM21.93 MYR

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

RM29.37 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 0.0

RM29.37 MYR from RM14.50 MYR Save up to 56%

In stock: Well Read

"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from RM40.52 MYR

Goodreads rating: 4.15

from RM40.52 MYR

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

RM29.37 MYR from RM14.50 MYR Save up to 56%

Goodreads rating: 3.72

RM29.37 MYR from RM14.50 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Advanced Brand Management: From Vision to Valuation
New
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

from RM33.09 MYR

Goodreads rating: 3.63

from RM33.09 MYR

In stock: Well Read

If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM33.09 MYR

Goodreads rating: 4.0

from RM33.09 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life - Thryft
Tyler Gage | Atria Books

Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life

RM21.93 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 4.1

RM21.93 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

This book is a captivating journey that combines spiritual adventures, business savvy, and the power of Amazonian traditions. It follows Tyler Gage's inspiring story of creating a successful startup, RUNA, which not only became a thriving multi-million-dollar company but also a sustainable source of income for farming families in Ecuador. With practical tools and valuable lessons, "Fully Alive" teaches us how to overcome obstacles, find meaning in our pursuits, and achieve personal and professional growth in uncertain circumstances. It's a must-read for entrepreneurs, adventurers, and anyone seeking inspiration to live their mission in business and life.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

from RM122.31 MYR

Goodreads rating: 4.21

from RM122.31 MYR

In stock: Well Read

If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

RM59.11 MYR from RM29.37 MYR Save up to 50%

Goodreads rating: 3.48

RM59.11 MYR from RM29.37 MYR Save up to 50%

In stock: Well Read

If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

from RM51.68 MYR

Goodreads rating: 4.03

from RM51.68 MYR

In stock: Well Read

If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

from RM44.24 MYR

Goodreads rating: 3.42

from RM44.24 MYR

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

RM21.93 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 0.0

RM21.93 MYR from RM14.50 MYR Save up to 51%

In stock: Very Good

This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

RM62.83 MYR from RM44.24 MYR Save up to 32%

Goodreads rating: 4.14

RM62.83 MYR from RM44.24 MYR Save up to 32%

In stock: Well Read

If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

RM18.22 MYR from RM14.50 MYR Save up to 62%

Goodreads rating: 3.75

RM18.22 MYR from RM14.50 MYR Save up to 62%

In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft
Bill Quain | International Network Training Institute, Inc.

B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot)

RM32.28 MYR from RM21.93 MYR Save up to 36%

Goodreads rating: 3.97

RM32.28 MYR from RM21.93 MYR Save up to 36%

In stock: Very Good

B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
Hoopla : By Crispin Porter and Bogusky - Thryft
Warren Berger | Book Industry Services (bis)

Hoopla : By Crispin Porter and Bogusky

RM92.57 MYR from RM44.24 MYR Save up to 52%

Goodreads rating: 5.0

RM92.57 MYR from RM44.24 MYR Save up to 52%

In stock: Very Good

If you're in marketing, communications, or just love to see how wild ideas can be tamed into successful ad campaigns, "Hoopla" by Crispin Porter + Bogusky is your behind-the-scenes access. It mixes method with madness, showcasing how this top creative agency turned the advertising world on its head. Get ready to be inspired and learn how to create your own hoopla in a world that craves the buzz.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

RM36.80 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.4

RM36.80 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
The Escape Manifesto : Quit Your Corporate Job. Do Something Different! - Thryft
Escape the City | Capstone

The Escape Manifesto : Quit Your Corporate Job. Do Something Different!

RM33.09 MYR from RM18.22 MYR Save up to 45%

Goodreads rating: 4.06

RM33.09 MYR from RM18.22 MYR Save up to 45%

In stock: Well Read

If you're feeling trapped in your 9-to-5 job, this book isn't just a ray of hope—it's your guide to breaking free. You aren't alone in wanting more from life than a predictable work routine. Let these authors be your mentors in navigating the leap from dissatisfaction to a fulfilling career path that aligns with your passions. Whether it’s starting a business, shifting careers, or embarking on adventure, "The Escape Manifesto" offers the inspiration and practical steps you're seeking.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

from RM47.96 MYR

Goodreads rating: 3.85

from RM47.96 MYR

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM44.24 MYR from RM14.50 MYR Save up to 74%

Goodreads rating: 3.86

RM44.24 MYR from RM14.50 MYR Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Start It Up: Why Running Your Own Business Is Easier Than You Think - Thryft
Luke Johnson | Penguin Uk

Start It Up: Why Running Your Own Business Is Easier Than You Think

RM33.09 MYR from RM21.93 MYR Save up to 34%

Goodreads rating: 3.44

RM33.09 MYR from RM21.93 MYR Save up to 34%

In stock: Very Good

If you're toying with the idea of entrepreneurism or just itching for a peek into the mind of someone who's successfully navigated those waters, "Start It Up" might just be the mentor-in-print you need. Luke Johnson's journey could light the spark you've been looking for, giving you a blend of inspiration and practical advice from someone who's built his empire from the ground up.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

RM40.52 MYR from RM18.22 MYR Save up to 55%

Goodreads rating: 3.74

RM40.52 MYR from RM18.22 MYR Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

RM33.09 MYR from RM18.22 MYR Save up to 50%

RM33.09 MYR from RM18.22 MYR Save up to 50%

In stock: Well Read

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

RM21.93 MYR from RM14.50 MYR Save up to 51%

Goodreads rating: 3.51

RM21.93 MYR from RM14.50 MYR Save up to 51%

In stock: Well Read

New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.