Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

Regular price RM30.00 MYR RM15.00 MYR 50% off

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83% off est. retail
This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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84% off est. retail
Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Foundations of Marketing - Thryft

Foundations of Marketing

Regular price RM104.00 MYR RM30.00 MYR 71% off

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Goodreads rating: 3.7

Regular price RM104.00 MYR RM30.00 MYR 71% off

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91% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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70% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 3.51

Regular price RM22.00 MYR RM15.00 MYR 32% off

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95% off est. retail
New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear
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Bobby Hundreds | Picador Usa

This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear

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Goodreads rating: 4.22

Regular price RM37.00 MYR RM19.00 MYR 49% off

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78% off est. retail
This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.
The New Influencers: A Marketer's Guide to the New Social Media
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Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

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Goodreads rating: 3.77

Regular price RM45.00 MYR RM22.00 MYR 51% off

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83% off est. retail
If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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RM34.00 MYR

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79% off est. retail
Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
Howard's Gift
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Eric Sinoway | St. Martins Press-3pl

Howard's Gift

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Goodreads rating: 4.0

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83% off est. retail
"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Mavericks at Work: Why the Most Original Minds in Business Win
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William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

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Goodreads rating: 3.76

Regular price RM45.00 MYR RM19.00 MYR 58% off

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If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas
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80% off est. retail
If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
10 Secrets I Learned from The Apprentice
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Beth Gottfried, Anthony Parinello  | Chamberlain Bros.

10 Secrets I Learned from The Apprentice

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Goodreads rating: 3.67

Regular price RM37.00 MYR RM19.00 MYR 49% off

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62% off est. retail
If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
Design It Yourself - Design Briefs
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RM52.00 MYR

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62% off est. retail
D.I.Y Design It Yourself is perfect for nurturing your artistic side. Ellen Lupton provides accessible guidance that transforms the mundane into the extraordinary. This is for you if you've ever wanted to create something special and personal but didn't know how to start. From stationery to websites, you'll find your next project here.
Competitive Branding: Winning in the Market Place With Value-Added Brands
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Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

Regular price RM93.00 MYR RM34.00 MYR 63% off

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Goodreads rating: 4.0

Regular price RM93.00 MYR RM34.00 MYR 63% off

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85% off est. retail
If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
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David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

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Goodreads rating: 4.14

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87% off est. retail
If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
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Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

Regular price RM51.00 MYR RM15.00 MYR 71% off

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Goodreads rating: 3.96

Regular price RM51.00 MYR RM15.00 MYR 71% off

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85% off est. retail
Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave - Thryft
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87% off est. retail
The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.
Successful Consulting - Thryft
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Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

Regular price RM41.00 MYR RM15.00 MYR 63% off

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80% off est. retail
If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
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Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.99

Regular price RM37.00 MYR RM15.00 MYR 59% off

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87% off est. retail
If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.
New Influencers : A Marketer's Guide to the New Social Media - Thryft
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RM38.00 MYR

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70% off est. retail
Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.
Managing the Design Factory - Thryft
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Donald G. Reinertsen | Free Press

Managing the Design Factory

RM45.00 MYR

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Goodreads rating: 4.19

RM45.00 MYR

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69% off est. retail
This book could be a good read for product developers and managers who want to develop a quantitative approach for decision making. Reinertsen challenges readers to think critically about their product development process and offers practical tools to improve it. The book emphasizes the importance of hitting the "sweet spot" of quality, cost, and time in product development and provides concrete examples from different industries to illustrate these concepts. Overall, Managing the Design Factory is a valuable resource for those looking to optimize their product development process.
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising - Thryft
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Ryan Holiday | Portfolio Books

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

Regular price RM27.00 MYR RM19.00 MYR 30% off

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Goodreads rating: 3.77

Regular price RM27.00 MYR RM19.00 MYR 30% off

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64% off est. retail
Growth Hacker Marketing could be a good read for entrepreneurs who are starting their businesses with a limited marketing budget. Ryan Holiday teaches how to leverage the power of Growth Hacking to promote a brand via social media and other online channels. The book features real-life examples from successful start-ups and provides essential insights to create a strategy around creating sensational success.
Fashion Inside Out : Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond - Thryft
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RM51.00 MYR

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66% off est. retail
"Fashion Inside Out" offers a rare behind-the-scenes glimpse into the fashion industry's inner workings. It features insight from the author and other prominent industry professionals on where fashion ideas come from and the design process. The book is ideal for anyone interested in fashion who longs for a deep understanding of its inner workings.
Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising - Thryft
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RM20.00 MYR

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74% off est. retail
This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.