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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Mavericks at Work: Why the Most Original Minds in Business Win
William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

from RM36.65 MYR

Goodreads rating: 3.76

from RM36.65 MYR

In stock: Very Good

If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from RM36.65 MYR

Goodreads rating: 3.33

from RM36.65 MYR

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

from RM121.80 MYR

Goodreads rating: 3.57

from RM121.80 MYR

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Start It Up: Why Running Your Own Business Is Easier Than You Think - Thryft
Luke Johnson | Penguin Uk

Start It Up: Why Running Your Own Business Is Easier Than You Think

RM32.95 MYR from RM21.84 MYR Save up to 34%

Goodreads rating: 3.44

RM32.95 MYR from RM21.84 MYR Save up to 34%

In stock: Very Good

If you're toying with the idea of entrepreneurism or just itching for a peek into the mind of someone who's successfully navigated those waters, "Start It Up" might just be the mentor-in-print you need. Luke Johnson's journey could light the spark you've been looking for, giving you a blend of inspiration and practical advice from someone who's built his empire from the ground up.
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from RM40.35 MYR

Goodreads rating: 4.15

from RM40.35 MYR

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
10 Secrets I Learned from The Apprentice
Beth Gottfried, Anthony Parinello  | Chamberlain Bros.

10 Secrets I Learned from The Apprentice

from RM32.95 MYR

Goodreads rating: 3.67

from RM32.95 MYR

In stock: Well Read

If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.76

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Like New

This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.72

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

from RM121.80 MYR

Goodreads rating: 4.21

from RM121.80 MYR

In stock: Well Read

If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft
Bill Quain | International Network Training Institute, Inc.

B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot)

RM32.14 MYR from RM21.84 MYR Save up to 36%

Goodreads rating: 3.97

RM32.14 MYR from RM21.84 MYR Save up to 36%

In stock: Very Good

B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

RM40.35 MYR from RM18.14 MYR Save up to 55%

Goodreads rating: 3.4

RM40.35 MYR from RM18.14 MYR Save up to 55%

In stock: Like New

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

RM32.95 MYR from RM18.14 MYR Save up to 51%

Goodreads rating: 3.17

RM32.95 MYR from RM18.14 MYR Save up to 51%

In stock: Very Good

If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM32.95 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.71

RM32.95 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

RM32.95 MYR from RM18.14 MYR Save up to 51%

Goodreads rating: 3.75

RM32.95 MYR from RM18.14 MYR Save up to 51%

In stock: Well Read

If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

RM32.14 MYR from RM21.84 MYR Save up to 36%

Goodreads rating: 3.66

RM32.14 MYR from RM21.84 MYR Save up to 36%

In stock: Well Read

Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

RM32.14 MYR from RM21.84 MYR Save up to 36%

Goodreads rating: 4.08

RM32.14 MYR from RM21.84 MYR Save up to 36%

In stock: Very Good

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Seducing Strangers: How to Get People to Buy What You're Selling - Thryft

Seducing Strangers: How to Get People to Buy What You're Selling

RM32.95 MYR from RM18.14 MYR Save up to 45%

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Very Good

"Seducing Strangers" isn't just for marketing professionals or aspiring Don Drapers; it's an insightful read for anyone looking to sharpen their persuasion skills in our social-media-driven world. Weltman's experience as a co-producer of "Mad Men" lends a cool, creative edge to his advice. Understanding his techniques could really give you an edge, whether you're pitching a big idea, selling a product, or simply improving your personal branding.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

RM81.07 MYR from RM32.95 MYR Save up to 61%

Goodreads rating: 3.73

RM81.07 MYR from RM32.95 MYR Save up to 61%

In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
The Art of Significance: Achieving the Level Beyond Success
Dan Clark | Portfolio

The Art of Significance: Achieving the Level Beyond Success

from RM32.95 MYR

Goodreads rating: 3.74

from RM32.95 MYR

In stock: Very Good

If you've ever felt like there's a pinnacle beyond the typical success narrative, Dan Clark's "The Art of Significance" could inspire you. This book isn't just about reaching goals; it's about elevating your pursuit to impact your life and those around you meaningfully. It nudges you toward fulfillment that lasts beyond the fleeting high of achievements, aligning happiness with a profound sense of purpose.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

RM32.95 MYR from RM21.84 MYR Save up to 37%

Goodreads rating: 3.73

RM32.95 MYR from RM21.84 MYR Save up to 37%

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Wordcraft: The Art of Turning Little Words Into Big Business
New
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

from RM18.14 MYR

Goodreads rating: 3.4

from RM18.14 MYR

In stock: Very Good

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft
Jason Miles, Karen Lacey  | Mcgraw Hill

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

RM40.35 MYR from RM21.84 MYR Save up to 50%

Goodreads rating: 3.63

RM40.35 MYR from RM21.84 MYR Save up to 50%

In stock: Very Good

If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
100 Great Business Ideas From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

RM32.95 MYR from RM18.14 MYR Save up to 46%

Goodreads rating: 3.38

RM32.95 MYR from RM18.14 MYR Save up to 46%

In stock: Well Read

Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

RM36.65 MYR from RM21.84 MYR Save up to 46%

Goodreads rating: 4.36

RM36.65 MYR from RM21.84 MYR Save up to 46%

In stock: Well Read

"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.5

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Well Read

Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

RM36.65 MYR from RM18.14 MYR Save up to 55%

Goodreads rating: 3.4

RM36.65 MYR from RM18.14 MYR Save up to 55%

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Hoopla : By Crispin Porter and Bogusky - Thryft
Warren Berger | Book Industry Services (bis)

Hoopla : By Crispin Porter and Bogusky

RM92.18 MYR from RM44.05 MYR Save up to 52%

Goodreads rating: 5.0

RM92.18 MYR from RM44.05 MYR Save up to 52%

In stock: Very Good

If you're in marketing, communications, or just love to see how wild ideas can be tamed into successful ad campaigns, "Hoopla" by Crispin Porter + Bogusky is your behind-the-scenes access. It mixes method with madness, showcasing how this top creative agency turned the advertising world on its head. Get ready to be inspired and learn how to create your own hoopla in a world that craves the buzz.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

from RM51.46 MYR

Goodreads rating: 4.03

from RM51.46 MYR

In stock: Well Read

If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

RM62.56 MYR from RM44.05 MYR Save up to 32%

Goodreads rating: 4.14

RM62.56 MYR from RM44.05 MYR Save up to 32%

In stock: Well Read

If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

RM40.35 MYR from RM18.14 MYR Save up to 55%

Goodreads rating: 3.74

RM40.35 MYR from RM18.14 MYR Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM103.29 MYR from RM55.16 MYR Save up to 49%

Goodreads rating: 3.0

RM103.29 MYR from RM55.16 MYR Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Turning Ideas Into Gold: A Practical Guide for Innovators
New
John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

from RM30.59 MYR Save up to 23%

Goodreads rating: 0.0

from RM30.59 MYR Save up to 23%

In stock: Very Good

If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
Passion Into Profit: How to Make Big Money From Who You Are and What You Know - Thryft
Andy Harrington | Capstone

Passion Into Profit: How to Make Big Money From Who You Are and What You Know

RM32.95 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 3.7

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Well Read

If the notion of transforming what you've lived through into a lucrative career excites you, "Passion Into Profit" could be your playbook. Andy Harrington walks you through turning your unique life insights and passions into a source of income, emphasizing that formal qualifications are secondary to your personal journey. It's for those ready to inspire others and are determined to make a financial gain from their experiences and knowledge.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

from RM47.76 MYR

Goodreads rating: 3.85

from RM47.76 MYR

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 3.86

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Like New

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

RM32.95 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 4.19

RM32.95 MYR from RM14.44 MYR Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

RM32.95 MYR from RM18.14 MYR Save up to 51%

RM32.95 MYR from RM18.14 MYR Save up to 51%

In stock: Well Read

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM69.97 MYR from RM32.95 MYR Save up to 57%

RM69.97 MYR from RM32.95 MYR Save up to 57%

In stock: Very Good

Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM44.05 MYR from RM14.44 MYR Save up to 74%

Goodreads rating: 3.86

RM44.05 MYR from RM14.44 MYR Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM32.95 MYR from RM18.14 MYR Save up to 46%

Goodreads rating: 3.41

RM32.95 MYR from RM18.14 MYR Save up to 46%

In stock: Very Good

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from RM32.95 MYR

Goodreads rating: 4.0

from RM32.95 MYR

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

from RM32.95 MYR

Goodreads rating: 3.0

from RM32.95 MYR

In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

RM32.95 MYR from RM18.14 MYR Save up to 45%

Goodreads rating: 3.33

RM32.95 MYR from RM18.14 MYR Save up to 45%

In stock: Very Good

If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

RM21.84 MYR from RM14.44 MYR Save up to 51%

Goodreads rating: 0.0

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Very Good

This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry
New
Stephen Denny | Portfolio

Killing Giants - 10 Strategies to Topple the Goliath in Your Industry

from RM32.95 MYR

Goodreads rating: 3.68

from RM32.95 MYR

In stock: Very Good

If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.39

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

from RM40.35 MYR

Goodreads rating: 3.78

from RM40.35 MYR

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

RM29.25 MYR from RM14.44 MYR Save up to 56%

Goodreads rating: 3.56

RM29.25 MYR from RM14.44 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM21.84 MYR from RM14.44 MYR Save up to 51%

RM21.84 MYR from RM14.44 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

from RM69.97 MYR

Goodreads rating: 3.58

from RM69.97 MYR

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.