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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

RM60.00 MYR RM19.00 MYR 68% off

Goodreads rating: 3.48

RM60.00 MYR RM19.00 MYR 68% off

88% off est. retail

In stock: Well Read

If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

RM34.00 MYR RM15.00 MYR 56% off

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
10 Secrets I Learned from The Apprentice
Beth Gottfried, Anthony Parinello  | Chamberlain Bros.

10 Secrets I Learned from The Apprentice

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.67

RM34.00 MYR RM19.00 MYR 44% off

64% off est. retail

In stock: Well Read

If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.73

RM34.00 MYR RM15.00 MYR 56% off

81% off est. retail

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.76

RM45.00 MYR RM19.00 MYR 58% off

84% off est. retail

In stock: Like New

This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 3.4

RM38.00 MYR RM15.00 MYR 61% off

88% off est. retail

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Everything I Know About Success I Learned from Napoleon Hill: Essential Lessons for Using the Power of Positive Thinking - Thryft
Don Green | Mcgraw Hill

Everything I Know About Success I Learned from Napoleon Hill: Essential Lessons for Using the Power of Positive Thinking

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 4.08

RM38.00 MYR RM15.00 MYR 61% off

89% off est. retail

In stock: Very Good

If you're feeling stuck in life or your career and are searching for that spark to propel you forward, this book might just be your answer. It takes the enduring wisdom of Napoleon Hill and translates it into practical steps for today's ambitious individuals. Hearing how these principles have shaped the lives of successful people might just give you the inspiration and concrete strategies you need to turn your own dreams into reality.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft
Jason Miles, Karen Lacey  | Mcgraw Hill

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

RM53.00 MYR RM15.00 MYR 72% off

Goodreads rating: 3.63

RM53.00 MYR RM15.00 MYR 72% off

88% off est. retail

In stock: Very Good

If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

RM45.00 MYR RM38.00 MYR 16% off

Goodreads rating: 3.42

RM45.00 MYR RM38.00 MYR 16% off

71% off est. retail

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.77

RM41.00 MYR RM23.00 MYR 44% off

84% off est. retail

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!
Steve W. Price | I N T I Pub & Resource Books Inc

Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.82

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

If you're intrigued by the idea of making your household spending work for you rather than against you, "Household Gold" could be the savvy financial guide you need. Steve W. Price offers a fresh perspective on how to leverage what you already buy into potential income. It's a concise read brimming with actionable insights that could inspire you to rethink your spending habits and invest in your financial future.
This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear
Bobby Hundreds | Picador Usa

This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear

RM38.00 MYR RM19.00 MYR 50% off

Goodreads rating: 4.22

RM38.00 MYR RM19.00 MYR 50% off

79% off est. retail

In stock: Well Read

This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.
B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot) - Thryft
Bill Quain | International Network Training Institute, Inc.

B2B Means Back to Basics Whether It's the Net or Whether It's Not, Business Is Business (In Case You Forgot)

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.97

RM41.00 MYR RM15.00 MYR 63% off

In stock: Very Good

B2B Means Back to Basics is a great read if you're looking to ground yourself in classic business wisdom that stands true regardless of the digital era we're in. Bill Quain's straightforward approach reminds us that despite technological advances, the core of business success remains unaltered. This book could be a reality check and a motivational guide all in one, especially if you're navigating the complexities of modern business environments.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM145.00 MYR RM41.00 MYR 72% off

Goodreads rating: 3.94

RM145.00 MYR RM41.00 MYR 72% off

85% off est. retail

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Start It Up: Why Running Your Own Business Is Easier Than You Think - Thryft
Luke Johnson | Penguin Uk

Start It Up: Why Running Your Own Business Is Easier Than You Think

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.44

RM41.00 MYR RM15.00 MYR 63% off

80% off est. retail

In stock: Very Good

If you're toying with the idea of entrepreneurism or just itching for a peek into the mind of someone who's successfully navigated those waters, "Start It Up" might just be the mentor-in-print you need. Luke Johnson's journey could light the spark you've been looking for, giving you a blend of inspiration and practical advice from someone who's built his empire from the ground up.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

RM82.00 MYR RM15.00 MYR 82% off

Goodreads rating: 3.73

RM82.00 MYR RM15.00 MYR 82% off

89% off est. retail

In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

RM64.00 MYR RM38.00 MYR 41% off

Goodreads rating: 3.78

RM64.00 MYR RM38.00 MYR 41% off

76% off est. retail

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Cutting Edge Advertising
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.02

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.67

RM41.00 MYR RM23.00 MYR 44% off

74% off est. retail

In stock: Very Good

Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM38.00 MYR RM19.00 MYR 50% off

Goodreads rating: 3.0

RM38.00 MYR RM19.00 MYR 50% off

87% off est. retail

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM131.00 MYR RM30.00 MYR 77% off

Goodreads rating: 3.0

RM131.00 MYR RM30.00 MYR 77% off

74% off est. retail

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Idol To Icon - The Creation Of Celebrity Brands - Thryft
unknown author | Marshall Cavendish Trade

Idol To Icon - The Creation Of Celebrity Brands

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

83% off est. retail

In stock: Very Good

"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
John Stahl-Wert, Ken Jennings  | Berrett-koehler Publishers

The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community

RM49.00 MYR

Goodreads rating: 4.02

RM49.00 MYR

54% off est. retail

In stock: Well Read

The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 4.0

RM34.00 MYR RM19.00 MYR 44% off

84% off est. retail

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

RM53.00 MYR RM26.00 MYR 51% off

Goodreads rating: 3.85

RM53.00 MYR RM26.00 MYR 51% off

81% off est. retail

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
The New Influencers: A Marketer's Guide to the New Social Media
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

RM41.00 MYR RM23.00 MYR 44% off

Goodreads rating: 3.77

RM41.00 MYR RM23.00 MYR 44% off

83% off est. retail

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

RM53.00 MYR RM23.00 MYR 57% off

Goodreads rating: 3.64

RM53.00 MYR RM23.00 MYR 57% off

92% off est. retail

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

RM34.00 MYR RM23.00 MYR 32% off

Goodreads rating: 3.63

RM34.00 MYR RM23.00 MYR 32% off

88% off est. retail

In stock: Well Read

If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.55

RM23.00 MYR RM15.00 MYR 35% off

88% off est. retail

In stock: Well Read

This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.66

RM33.00 MYR RM15.00 MYR 55% off

86% off est. retail

In stock: Well Read

Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM38.00 MYR RM19.00 MYR 50% off

Goodreads rating: 3.36

RM38.00 MYR RM19.00 MYR 50% off

69% off est. retail

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

RM49.00 MYR RM15.00 MYR 69% off

Goodreads rating: 0.0

RM49.00 MYR RM15.00 MYR 69% off

In stock: Very Good

If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft
Larry Wilso, Spencer Johnson  | William Morrow

The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.8

RM33.00 MYR RM15.00 MYR 55% off

84% off est. retail

In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.82

RM23.00 MYR RM15.00 MYR 35% off

94% off est. retail

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

RM86.00 MYR RM19.00 MYR 78% off

RM86.00 MYR RM19.00 MYR 78% off

85% off est. retail

In stock: Very Good

Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

RM53.00 MYR RM26.00 MYR 51% off

Goodreads rating: 4.08

RM53.00 MYR RM26.00 MYR 51% off

72% off est. retail

In stock: Very Good

If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 3.4

RM38.00 MYR RM15.00 MYR 61% off

88% off est. retail

In stock: Very Good

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 3.45

RM23.00 MYR RM15.00 MYR 35% off

95% off est. retail

In stock: Well Read

This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Design It Yourself - Design Briefs
Sold out
Ellen Lupton | Princeton Architectural Press

Design It Yourself - Design Briefs

RM53.00 MYR

Goodreads rating: 3.9

RM53.00 MYR

64% off est. retail

Out of stock

D.I.Y Design It Yourself is perfect for nurturing your artistic side. Ellen Lupton provides accessible guidance that transforms the mundane into the extraordinary. This is for you if you've ever wanted to create something special and personal but didn't know how to start. From stationery to websites, you'll find your next project here.
Fashion Inside Out : Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond - Thryft
Sold out
Tim Gunn, Daniel Vosovic, Michael Turek  | Potter Craft

Fashion Inside Out : Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond

RM51.00 MYR

Goodreads rating: 3.71

RM51.00 MYR

68% off est. retail

Out of stock

"Fashion Inside Out" offers a rare behind-the-scenes glimpse into the fashion industry's inner workings. It features insight from the author and other prominent industry professionals on where fashion ideas come from and the design process. The book is ideal for anyone interested in fashion who longs for a deep understanding of its inner workings.
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising - Thryft
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Ryan Holiday | Portfolio Books

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

RM27.00 MYR RM19.00 MYR 30% off

Goodreads rating: 3.77

RM27.00 MYR RM19.00 MYR 30% off

66% off est. retail

Out of stock

Growth Hacker Marketing could be a good read for entrepreneurs who are starting their businesses with a limited marketing budget. Ryan Holiday teaches how to leverage the power of Growth Hacking to promote a brand via social media and other online channels. The book features real-life examples from successful start-ups and provides essential insights to create a strategy around creating sensational success.
Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising - Thryft
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Dan Norris | Dan Norris

Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising

RM20.00 MYR

Goodreads rating: 4.15

RM20.00 MYR

75% off est. retail

Out of stock

This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Tim Brown | Harperbusiness

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

RM34.00 MYR

Goodreads rating: 3.89

RM34.00 MYR

80% off est. retail

Out of stock

Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line - Thryft
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Andrew Chapman, Lee Silber, Linda Krall  | Weiser

Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line

RM19.00 MYR

Goodreads rating: 3.61

RM19.00 MYR

80% off est. retail

Out of stock

This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.
New Influencers : A Marketer's Guide to the New Social Media - Thryft
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Geoffrey A. Moore, Paul Gillin  | Linden Publishing

New Influencers : A Marketer's Guide to the New Social Media

RM38.00 MYR

Goodreads rating: 3.77

RM38.00 MYR

71% off est. retail

Out of stock

Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.
Managing the Design Factory - Thryft
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Donald G. Reinertsen | Free Press

Managing the Design Factory

RM45.00 MYR

Goodreads rating: 4.19

RM45.00 MYR

70% off est. retail

Out of stock

This book could be a good read for product developers and managers who want to develop a quantitative approach for decision making. Reinertsen challenges readers to think critically about their product development process and offers practical tools to improve it. The book emphasizes the importance of hitting the "sweet spot" of quality, cost, and time in product development and provides concrete examples from different industries to illustrate these concepts. Overall, Managing the Design Factory is a valuable resource for those looking to optimize their product development process.
Mindchamps Way, The: How To Turn An Idea Into A Global Movement - Thryft
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Mindchamps Way, The: How To Turn An Idea Into A Global Movement

RM58.00 MYR

RM58.00 MYR

61% off est. retail

Out of stock

This book could be a good read for someone who is interested in making a real impact in the field of education. It tells the inspiring story of MindChamps, an organization that combines passion and business strategy to create a global movement. This book will show you how their unique philosophy and values-driven strategies have the power to shape the future of individuals, families, communities, countries, and education systems worldwide. If you're looking for a book that will motivate and inspire you to make a difference, "The MindChamps Way" is a must-read.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.