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The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave

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Navigating corporate culture to innovate or perish.

The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Innovator's Extinction: How best intentions and natural selection will drive your company into the grave

Regular price RM40.25 MYR Now RM21.79 MYR Save 46%
Unit price
per
Compare to estimated retail price: RM123.08 MYR  
ISBN: 9781482322989
Authors: David E. Ulmer
Date of Publication: 2013-02-09
Format: Paperback
Goodreads rating: 4.33
(rated by 3 readers)

Description

The Innovator's Extinction is a unique view of the challenges facing true innovators in the midst of corporate culture, along with tactical tips and tricks to overcome the white blood cells designed to seek out and destroy business innovation. The lessons described are the result of years of trial-by-fire experience in some of the world's largest firms, by a true corporate intrapreneur, with the scars and successes to prove it. You'll be learning both the day to day tactics and overarching strategies to effect change and success in your fight for survival. Just as the body is designed, in its very DNA, to ward off foreign bodies and unfamiliar organisms, corporations follow the same genetic traits. Organ rejection. Antibodies. Fear of extinction. These natural survival instincts are exactly what first help corporations succeed, and then kill off and stifle any attempts to adapt and change, and ultimately lead to a company's extinction. The Innovator's Extinction will clearly and simply apply the lessons of evolution, extinction, adaptation, and the survival of mindless, spineless, single-celled organisms to serve as both an example and a warning to all corporate disrupters and innovators, and give you the tools to survive and thrive. “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.” — Charles Darwin
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Navigating corporate culture to innovate or perish.

The battlefield of innovation within the corporate world is fraught with peril, resembling a biological struggle for survival. "The Innovator's Extinction" is more than a manual; it's a survival kit for the corporate disruptor. If you feel like your fresh ideas are constantly being smothered, this book not only empathizes but offers the weaponry—in insights and strategies—to ensure that the cycle of corporate resistance doesn't render your innovations extinct. It's trench warfare wisdom for the bold intrapreneur, told through the scars of experience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.