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Principles and Practice of Marketing

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Comprehensive guide to modern marketing principles.

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Principles and Practice of Marketing

Regular price RM39.56 MYR Now RM21.79 MYR Save 45%
Unit price
per
Compare to estimated retail price: RM419.27 MYR  
ISBN: 9780077174149
Authors: David Jobber
Date of Publication: 2016-03-01
Format: Paperback
Goodreads rating: 4.08
(rated by 226 readers)

Description

The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
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Similar Reads

Comprehensive guide to modern marketing principles.

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.