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Sale

Marketing 3.0 - From Products to Customers to the Human Spirit

by Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
RM48.01 MYR Now RM14.51 MYR Save 70%
Compare to estimated retail price: RM111.65 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing 3.0 - From Products to Customers to the Human Spirit - Thryft
Marketing 3.0 - From Products to Customers to the Human Spirit - Thryft

Marketing 3.0 - Level up your marketing game

Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing 3.0 - From Products to Customers to the Human Spirit

by Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
RM48.01 MYR Now RM14.51 MYR Save 70%
Compare to estimated retail price: RM111.65 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780470598825
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Publisher: Wiley
Date of Publication: 2010-04-12
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Related Topics: Business, Leadership, Management, Personal Development
Goodreads rating: 4.0
(rated by 1548 readers)

Description

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Marketing 3.0 - Level up your marketing game

Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.