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Hooked: How to Build Habit-Forming Products

by Nir Eyal, Ryan Hoover
Compare to estimated retail price: RM112.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products

Unveil secrets of addictive product design.

If you're intrigued by the psychology behind successful products and want to know how they become a staple in daily routines, "Hooked" is a compelling read. Nir Eyal's insights could transform how you approach product design or marketing, and you'll find his Hook Model especially valuable if you're in the tech industry looking to craft engaging, habit-forming experiences for customers.

  • Goodreads Choice Award Nominee for Business Books (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hooked: How to Build Habit-Forming Products

by Nir Eyal, Ryan Hoover
Compare to estimated retail price: RM112.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591847786
Authors: Nir Eyal, Ryan Hoover
Publisher: Portfolio
Date of Publication: 2014-11-04
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: How To, Management, Business, Self Help, Technology, Entrepreneurship, Personal Development, Productivity, Psychology
Goodreads rating: 4.12
(rated by 47910 readers)

Description

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
 

Unveil secrets of addictive product design.

If you're intrigued by the psychology behind successful products and want to know how they become a staple in daily routines, "Hooked" is a compelling read. Nir Eyal's insights could transform how you approach product design or marketing, and you'll find his Hook Model especially valuable if you're in the tech industry looking to craft engaging, habit-forming experiences for customers.

  • Goodreads Choice Award Nominee for Business Books (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.