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Contemporary Advertising (Int'l Ed)

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Advertise smarter with Contemporary Advertising

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Contemporary Advertising (Int'l Ed)

Regular price RM103.05 MYR Now RM29.18 MYR Save 72%
Unit price
per
Compare to estimated retail price: RM343.48 MYR  
ISBN: 9780071318389
Authors: William F. Arens
Date of Publication: 2012-01-01
Format: Paperback
Related Topics: Business, Communication, How To
Goodreads rating: 3.9
(rated by 98 readers)

Description

Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
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Advertise smarter with Contemporary Advertising

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.