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Corporate Religion - Building a Strong Company Through Personality and Corporate Soul

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Crafting soulful corporate identities with conviction.

"Corporate Religion" is insightful for anyone intrigued by the intersection of corporate culture and brand identity. Kunde guides you through the art of nurturing a company with a strong personality and soul, much like cultivating belief within. Think of it as learning how to make brands resonate on a deeper level, beyond mere products, which could be vital for current or aspiring leaders in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Corporate Religion - Building a Strong Company Through Personality and Corporate Soul

Regular price RM36.81 MYR
Unit price
per
ISBN: 9780273643807
Authors: Jesper Kunde
Date of Publication: 2000-01-15
Format: Hardcover
Related Collections: Business, Religion
Goodreads rating: 3.53
(rated by 38 readers)

Description

(Pearson Education) Discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.
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Similar Reads

Crafting soulful corporate identities with conviction.

"Corporate Religion" is insightful for anyone intrigued by the intersection of corporate culture and brand identity. Kunde guides you through the art of nurturing a company with a strong personality and soul, much like cultivating belief within. Think of it as learning how to make brands resonate on a deeper level, beyond mere products, which could be vital for current or aspiring leaders in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.