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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Making News : A Straight-Shooting Guide to Media Relations - Thryft
David Henderson

Making News : A Straight-Shooting Guide to Media Relations

RM28.88 MYR from RM14.26 MYR Save up to 56%

This book is a must-read for anyone working in public relations or trying to gain media coverage. The author provides valuable insight into how the news business functions, and offers practical advice on how to best communicate with the media to achieve the desired outcome. The book is unique in that it features perspectives from over 100 leading journalists in the United States and Britain, making it a comprehensive guide to media relations.

RM28.88 MYR from RM14.26 MYR Save up to 56%

In stock

The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
Larry Tye

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

RM32.54 MYR from RM14.26 MYR Save up to 56%

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.

RM32.54 MYR from RM14.26 MYR Save up to 56%

In stock

LAN Times Guide To Interoperability - Thryft
Frank Hayes

LAN Times Guide To Interoperability

from RM14.26 MYR Save up to 38%

Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.

from RM14.26 MYR Save up to 38%

In stock

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

RM28.88 MYR from RM14.26 MYR Save up to 56%

This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.

RM28.88 MYR from RM14.26 MYR Save up to 56%

In stock

What Is Publication Design?
New

What Is Publication Design?

from RM32.54 MYR

If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.

from RM32.54 MYR

In stock

What to Say and How to Say It - Thryft
David Belson

What to Say and How to Say It

RM31.74 MYR from RM21.57 MYR Save up to 36%

If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.

RM31.74 MYR from RM21.57 MYR Save up to 36%

In stock

Using the Internet - Thryft
Jerry Honeycutt Jr.

Using the Internet

RM36.19 MYR from RM21.57 MYR Save up to 42%

Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.

RM36.19 MYR from RM21.57 MYR Save up to 42%

In stock

Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

RM50.82 MYR from RM25.23 MYR Save up to 54%

If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.

RM50.82 MYR from RM25.23 MYR Save up to 54%

In stock

Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say
New
Bill McFarlan, Eamonn Holmes

Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say

from RM32.54 MYR

If you've ever felt your words get tangled up or misunderstood, "Drop the Pink Elephant" could be like a breath of fresh air. Bill McFarlan offers you a plunger to clear the blocks in your verbal pipelines. By focusing on your negatives—the 'Pink Elephants'—and teaching you to speak more clearly and effectively, this book could transform not just how you talk, but how you're heard. Whether it's personal chats or professional discourse, you're likely to walk away with strategies to convey your thoughts more accurately and impactfully.

from RM32.54 MYR

In stock

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

RM21.57 MYR from RM14.26 MYR Save up to 51%

Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin

Clueless in Public Relations

RM32.54 MYR from RM21.57 MYR Save up to 37%

Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.

RM32.54 MYR from RM21.57 MYR Save up to 37%

In stock

Growth Is Dead - Now What? : Law Firms On The Brink - Thryft
Peter J. Kalis Esq., Bruce Macewen

Growth Is Dead - Now What? : Law Firms On The Brink

RM32.54 MYR from RM21.57 MYR Save up to 37%

If you work in or around the legal sector, Bruce MacEwen's "Growth Is Dead" could revolutionize your understanding of today's market challenges. It's more than an analysis of post-2008 financial woes; it's a collection of insights urging law firm leaders to rethink their business models. The book's direct impact on industry leaders recommends it as vital reading for understanding and navigating the evolving legal landscape.

RM32.54 MYR from RM21.57 MYR Save up to 37%

In stock

Perfect Phrases for Managing Your Small Business - Thryft
Robert Bacal

Perfect Phrases for Managing Your Small Business

RM32.54 MYR from RM17.91 MYR Save up to 46%

Stepping into the shoes of a small business owner, every word weighs a ton and clarity is key. 'Perfect Phrases for Managing Your Small Business' is like having a pocket mentor that helps you navigate those tricky conversations with vendors, employees, and during decision-making. This could be the tool that helps turn your entrepreneurial angst into confident action.

RM32.54 MYR from RM17.91 MYR Save up to 46%

In stock

Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard

Writing for Television, Radio, and New Media

RM80.07 MYR from RM36.19 MYR Save up to 57%

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.

RM80.07 MYR from RM36.19 MYR Save up to 57%

In stock

Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM120.28 MYR from RM50.82 MYR Save up to 60%

Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.

RM120.28 MYR from RM50.82 MYR Save up to 60%

In stock

The Truth About Confident Presenting - Thryft
James O'Rourke

The Truth About Confident Presenting

RM32.54 MYR from RM17.91 MYR Save up to 51%

If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.

RM32.54 MYR from RM17.91 MYR Save up to 51%

In stock

How to Say It Style Guide - Thryft
Rosalie Maggio

How to Say It Style Guide

RM36.19 MYR from RM28.88 MYR Save up to 28%

Whether you're hammering out a business report or crafting an email that needs to impress, Rosalie Maggio's "How to Say It Style Guide" can be your secret weapon. It's like having a trusted mentor perched on your shoulder, whispering the secrets to clean, compelling communication. Dive in to troubleshoot your prose or polish your punctuation with confidence; this guide makes it a breeze.

RM36.19 MYR from RM28.88 MYR Save up to 28%

In stock

Photo Portfolio Success - Thryft
John Kaplan

Photo Portfolio Success

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki

New Absolute Appeal: Direct Mail Design

RM32.54 MYR from RM17.91 MYR Save up to 46%

If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.

RM32.54 MYR from RM17.91 MYR Save up to 46%

In stock

Researching on the Internet: The Complete Guide to Finding, Evaluating, and Organizing Information Effectively - Thryft
Robin Rowland, Dave Kinnaman

Researching on the Internet: The Complete Guide to Finding, Evaluating, and Organizing Information Effectively

RM39.85 MYR from RM25.23 MYR Save up to 39%

If you're overwhelmed by the sheer volume of information on the internet, this guide is your ally. It'll be like having a mentor to walk you through finding and managing online data with finesse. Whether for academic purposes or personal enlightenment, you'll master the art of sifting through the digital world for the gems you need.

RM39.85 MYR from RM25.23 MYR Save up to 39%

In stock

Digital Body Language - Thryft
Steven Woods

Digital Body Language

RM28.88 MYR from RM14.26 MYR Save up to 56%

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.

RM28.88 MYR from RM14.26 MYR Save up to 56%

In stock

Interviewing Skills - Thryft
Tim Hindle

Interviewing Skills

RM31.74 MYR from RM14.26 MYR Save up to 64%

If you're gearing up to expand your team or assessing internal promotions, "Interviewing Skills" could be your go-to handbook. It simplifies a complex process, giving you the nuts and bolts of conducting effective interviews. Think of it as your personal coach in a book, helping you to not only ask the right questions but also to analyze responses in a way that'll lead you to make informed decisions. You'll appreciate the concise, power-packed insights that could make a substantial difference in your interviewing outcomes.

RM31.74 MYR from RM14.26 MYR Save up to 64%

In stock

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

RM17.91 MYR from RM14.26 MYR Save up to 45%

"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."

RM17.91 MYR from RM14.26 MYR Save up to 45%

In stock

International Project Management - Thryft
Kathrin Koster

International Project Management

RM83.72 MYR from RM47.16 MYR Save up to 47%

If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.

RM83.72 MYR from RM47.16 MYR Save up to 47%

In stock

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

RM69.10 MYR from RM50.82 MYR Save up to 32%

If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.

RM69.10 MYR from RM50.82 MYR Save up to 32%

In stock

The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto

The One-Page Sales Coach: New and Revised

RM21.57 MYR from RM14.26 MYR Save up to 43%

This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.

RM21.57 MYR from RM14.26 MYR Save up to 43%

In stock

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance - Thryft
Chester Elton, Adrian Gostick

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

RM31.74 MYR from RM21.57 MYR Save up to 36%

If you're looking to boost your team's engagement and retention rates, "The Carrot Principle" has some wise words for you. It's not just about acknowledging good work; this book dives into how tailored recognition can profoundly impact your team's dynamic and productivity. The real-life examples and actionable tips could make a real difference in the way you lead.

RM31.74 MYR from RM21.57 MYR Save up to 36%

In stock

Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn

Advertising Copywriting

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan

Renaissance Singapore? Economy, Culture, and Politics

RM32.54 MYR from RM21.57 MYR Save up to 34%

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.

RM32.54 MYR from RM21.57 MYR Save up to 34%

In stock

Technology and Communications - Thryft
Richard B. Platt

Technology and Communications

from RM18.55 MYR

This book is an excellent resource for those interested in the origins and progression of communication technology. The timeline guide is a unique feature that provides a clear overview of the historical milestones that have led to the current state of technology. The author's engaging writing style keeps the reader interested in the subject matter throughout the book. It's a must-read for history and tech enthusiasts alike.

from RM18.55 MYR

In stock

Investments - Thryft
William F. Sharpe

Investments

RM145.87 MYR from RM69.10 MYR Save up to 53%

If you're looking to deepen your understanding of investment concepts and practice more informed decision-making in the markets, "Investments" by Sharpe, Alexander, and Bailey is a treasure trove of information. As it delves into various financial instruments and market theories, this book can help you refine your strategies and analytical skills. Whether you're a student of finance or an aspiring investor, this text's detailed explanations of complex topics can be a solid addition to your financial literacy arsenal.

RM145.87 MYR from RM69.10 MYR Save up to 53%

In stock

Beginning ASP Databases - Thryft
Thearon Willis

Beginning ASP Databases

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Making The Team - A Guide for Managers - Thryft
Leigh L. Thompson

Making The Team - A Guide for Managers

RM31.74 MYR from RM21.57 MYR Save up to 36%

If you're stepping into a leadership role or looking to improve your team's performance, "Making The Team" is your go-to guide. It fuses theoretical concepts with practical applications, offering insights that could transform your approach to team management. The blend of academic research with real-world scenarios makes this book particularly valuable for anyone involved in group work or team leadership. Think of it as a roadmap for fostering a productive and harmonious work environment.

RM31.74 MYR from RM21.57 MYR Save up to 36%

In stock

Direct Mail - Thryft
Stephen Knapp

Direct Mail

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden

Direct Marketing in Practice

RM50.82 MYR from RM21.57 MYR Save up to 58%

This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.

RM50.82 MYR from RM21.57 MYR Save up to 58%

In stock

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Guide to Sound Systems for Worship - Thryft
Jon F. Eiche

Guide to Sound Systems for Worship

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Tests And Exams In Singapore Schools: What School Leaders, Teachers And Parents Need To Know - Thryft
Kaycheng Soh

Tests And Exams In Singapore Schools: What School Leaders, Teachers And Parents Need To Know

RM50.82 MYR from RM21.57 MYR Save up to 58%

This book provides a simplistic yet comprehensive understanding of assessment procedures in the Singaporean educational system. It is recommended for school leaders, teachers, and parents who want to gain valuable insights into the testing and examination processes that determine the future of their students’ education. The book offers easy-to-understand examples and practical analogies that make it a reader-friendly guide.

RM50.82 MYR from RM21.57 MYR Save up to 58%

In stock

The Internet Challenge to Television - Thryft
Bruce M. Owen

The Internet Challenge to Television

RM21.77 MYR from RM14.26 MYR Save up to 48%

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

RM21.77 MYR from RM14.26 MYR Save up to 48%

In stock

Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore

Public Relations: The Profession and the Practice (Int'l Ed)

RM61.79 MYR from RM25.23 MYR Save up to 59%

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

RM61.79 MYR from RM25.23 MYR Save up to 59%

In stock

Speaking Up; Surviving Executive Presentations - Thryft
Frederick Gilbert

Speaking Up; Surviving Executive Presentations

RM21.57 MYR from RM14.26 MYR Save up to 51%

Speaking Up is an essential read for anyone in middle management aiming to succeed in high-stake presentations. Author Frederick Gilbert offers insightful comments and explanations of what top executives seek and do not want, creating a survival guide to aid in presenting ideas effectively. QR codes for free videos complement the nine chapters, making this book a must-read.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen

Consumer Behavior & Marketing Strategy, 9th Edition

RM31.74 MYR from RM17.91 MYR Save up to 45%

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

RM31.74 MYR from RM17.91 MYR Save up to 45%

In stock

Principles and Practice of Marketing - Thryft
David Jobber

Principles and Practice of Marketing

RM31.74 MYR from RM21.57 MYR Save up to 36%

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.

RM31.74 MYR from RM21.57 MYR Save up to 36%

In stock

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

RM32.54 MYR from RM17.91 MYR Save up to 46%

If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.

RM32.54 MYR from RM17.91 MYR Save up to 46%

In stock

Cabling - The Complete Guide To Network Wiring - Thryft
David Groth

Cabling - The Complete Guide To Network Wiring

RM21.57 MYR from RM14.26 MYR Save up to 51%

"Cabling - The Complete Guide To Network Wiring" is the ultimate resource for network technicians and cable installers. It covers everything from cabling system design and installation to troubleshooting your system. The book is filled with practical tips and tricks for safely and effectively working with cables in the workplace. A unique feature of this book is the 32-page color insert that makes identifying connectors and cables a breeze. Whether you're a seasoned network professional or just starting out, this book is an essential resource for anyone working with cables in a network setting.

RM21.57 MYR from RM14.26 MYR Save up to 51%

In stock

The Financial Professional's Guide to Persuading 1 or 1,000 - Thryft

The Financial Professional's Guide to Persuading 1 or 1,000

RM145.87 MYR from RM69.10 MYR Save up to 53%

If you're in the financial services game, communication can make or break your career. This book holds the key to mastering public seminars and presentations, offering strategies that could transform the way you showcase your services. Think of it as your personal coach for becoming the advisor everyone trusts and listens to, whether you're speaking to an individual or an auditorium.

RM145.87 MYR from RM69.10 MYR Save up to 53%

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Niche: Why the Market No Longer Favours the Mainstream
New
James Harkin

Niche: Why the Market No Longer Favours the Mainstream

from RM127.59 MYR

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

from RM127.59 MYR

In stock

Sams Teach Yourself Network Troubleshooting In 24 Hours - Thryft
Jonathan Feldman

Sams Teach Yourself Network Troubleshooting In 24 Hours

RM21.57 MYR from RM14.26 MYR Save up to 51%

This book is great for those who are new to network troubleshooting or those who want to sharpen their skills. With practical strategies and comprehensive coverage, it is a valuable resource for technical support staff, network administrators, and IT professionals. The book stands out for its in-depth coverage of various network issues, including cable modems, wireless infrastructure, and enterprise routers, and its emphasis on documentation and black box troubleshooting strategies.

RM21.57 MYR from RM14.26 MYR Save up to 51%

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The Transactional Manager: How to Solve People Problems With Transactional Analysis - Thryft
Abe Wagner

The Transactional Manager: How to Solve People Problems With Transactional Analysis

RM31.74 MYR from RM21.57 MYR Save up to 36%

If you're looking to tackle office dynamics and improve your management style, "The Transactional Manager" by Abe Wagner could be a game-changer for you. Wagner introduces transactional analysis as a tool to better understand and navigate interpersonal relationships in the workplace. You'll learn practical techniques to resolve conflicts and foster a positive environment, which could transform how you lead and work within your team.

RM31.74 MYR from RM21.57 MYR Save up to 36%

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The Power of Mentoring
Terry McGraw

The Power of Mentoring

from RM32.54 MYR

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.

from RM32.54 MYR

In stock

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.