Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Fundamentals of Business Statistics, International Edition - Thryft

Fundamentals of Business Statistics, International Edition

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If you're looking to get a grasp on how statistics inform real-world business decisions, this book breaks it down for you. The authors do a great job of connecting statistical techniques to the kinds of problems you might actually encounter in the business arena, making the material much more approachable and relevant. Plus, the mixed-media product includes a printed access card, enhancing your learning experience with additional resources. Whether you're a student or a professional sharpening your skills, the practical approach of this book can help turn abstract statistical concepts into tools you can use to address business challenges.
Bookkeeping For Dummies - Thryft
Lita Epstein | For Dummies

Bookkeeping For Dummies

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Goodreads rating: 3.62

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Stepping into the world of small business accounting might feel like decoding alien script, but with "Bookkeeping For Dummies," it becomes surprisingly accessible. It's like having a financial mentor by your side, making sure you stay organized and compliant. The updated software insights are the cherry on top, keeping your skills fresh in a digital world. This book could be a game-changer for anyone drowning in the numbers.
My Father's Business: Guidelines for Ministry in the Marketplace

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"My Father's Business" is an insightful guide for Christians looking to incorporate their faith into the marketplace. It offers practical tips for achieving success while maintaining godly character and biblical principles. The author's personal experiences and prophetic teaching make for a unique read that will inspire and challenge readers.
Flip Chip Technologies - Thryft
John H. Lau | Mcgraw-hill Professional

Flip Chip Technologies

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Goodreads rating: 4.0

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Flip Chip Technologies could be a great read for electronic engineers and designers who are interested in exploring the techniques to facilitate chip connections without the use of wires. The book offers a comprehensive overview of the major design, material, and manufacturing issues related to FCT, making it a valuable resource for anyone interested in this topic. The book is written by authoritative contributors who are experts in the field, ensuring that the content is well-researched and informative. Overall, Flip Chip Technologies is an excellent read for those who want to stay up to date on the latest and most efficient technologies in the electronics industry.
The Valuation of Technology : Business and Financial Issues in R&D - Thryft
F. Peter Boer | Wiley

The Valuation of Technology : Business and Financial Issues in R&D

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Goodreads rating: 3.2

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The Valuation of Technology provides mathematical models for the valuation of R&D projects that can assist business people, scientists, and engineers to evaluate new technologies, R&D projects, and R&D budgets, helping to make more informed decisions. It also identifies common fallacies in performing valuation of technology-based properties, offering quick and easy models that can be used straightaway and a quantitative method for valuing technology projects to assign value to research projects.
Managing the Dragon - How I'm Building a Billion-Dollar Business in China

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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

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Goodreads rating: 3.0

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If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Quantitative Investment Analysis - Thryft
Dennis W. McLeavey, Richard A. DeFusco  | Wiley

Quantitative Investment Analysis

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Goodreads rating: 4.09

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If investing seems daunting, "Quantitative Investment Analysis" could be your compass. This book doesn't just throw technical jargon at you; it equips you with the robust quantitative tools and techniques necessary to tackle today's shifting investment landscape. Think of it as a solid grounding in investment science that can help you make informed, confident financial decisions.
Dress Smart Men : Wardrobes That Win in the New Workplace - Thryft
Jeff Stone, Kim Johnson Gross  | Grand Central Publishing

Dress Smart Men : Wardrobes That Win in the New Workplace

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Goodreads rating: 3.76

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This book is a must-read for any man looking to navigate the complexities of dressing for success in the modern workplace. With insights and advice from top professionals, it provides practical tips on how to dress appropriately for your industry, helping you stand out and make a lasting impression. Transform yourself from geek to GQ and take charge of your professional image with this invaluable guide.
Business Masterminds: Peter Drucker - Thryft
Robert Heller | Dk Publishing

Business Masterminds: Peter Drucker

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Goodreads rating: 3.64

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Imagine being mentored by the father of modern management. This book distills Peter Drucker's revolutionary ideas into actionable masterclasses. Whether you're a budding entrepreneur or a seasoned executive, Drucker's wisdom could be the compass you need to navigate the ever-changing business landscape. It's a compact guide with a powerful punch.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

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Goodreads rating: 4.0

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If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
The Missing Ingredient to Success - Thryft
Michael Cameneti | Faith Library Publications

The Missing Ingredient to Success

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Goodreads rating: 3.0

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This book could be a good read for you if you've been struggling to achieve success and feel like there's something missing in your efforts. With practical insights and valuable advice, it uncovers the hidden ingredient that can unlock your untapped potential and help you reach new heights. Through real-life examples and inspiring stories, it motivates and empowers you to overcome obstacles and create a path to success that's uniquely yours. Get ready to discover the missing piece that can change your life.
Cambridge International Dictionary of English Economy edition - Thryft
Paul Procter | Cambridge University Press

Cambridge International Dictionary of English Economy edition

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Goodreads rating: 3.96

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This is a great read for anyone looking to improve their understanding of economic terms and concepts. It contains a wealth of information that is presented in a clear and concise manner. It is perfect for students, teachers, and professionals who need to use economic language regularly. The book is well-organized and easy to navigate, making it a reliable reference guide.
Design
Tom Peters | Dk

Design

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Goodreads rating: 3.95

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If you're someone always on the lookout for engaging, bite-sized insights that can spark your creativity and elevate your understanding of design, this might just be your next page-turner. Reflecting on Tom Peter's passionate take on the subject could be the kind of fuel you need for your next big idea or project.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

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Goodreads rating: 3.0

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If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

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Goodreads rating: 3.46

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
The Compact Among Generations
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James E. Hughes Jr. | Bloomberg Press

The Compact Among Generations

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Goodreads rating: 4.03

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If you've wondered how some families manage to pass on not just wealth but also values across generations, while others falter, James E. Hughes Jr.'s insights might be the lightbulb moment you're waiting for. He doesn't just list what to do; he delves deep into the psychology and strategy behind long-lasting family legacies. His multidisciplinary approach could be the key to unlocking the potential of your family's future.
Singapore Business Law - Thryft

Singapore Business Law

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This book is a must-read for entrepreneurs looking to start and grow their business in Singapore. With its clear and concise explanations of legal concepts and its practical approach to solving real-world legal problems, this book is an invaluable resource for anyone doing business in Singapore. It covers a wide range of topics including contract law, employment law, intellectual property law, and more. Additionally, the book provides insights into the unique legal challenges and opportunities of doing business in Singapore, making it a must-read for anyone looking to navigate the local legal landscape.
Hr Analysis Handbook
Laurie Bassi | Mcbassi & Company

Hr Analysis Handbook

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Goodreads rating: 4.5

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In stock: Well Read

If you're looking to dive deeply into HR analytics, this book is a gold mine. It doesn't just scratch the surface but gives you a comprehensive understanding of how to measure and analyze human capital. This can be transformative for HR professionals who want to make data-driven decisions and build more effective strategies within their organizations.
International Lighting Design - Thryft
V. Lorenzo Porcelli, Donna Green, International Design Magazine  | Rockport Pub

International Lighting Design

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Goodreads rating: 4.5

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This book is an essential read for anyone looking to learn about lighting design. With contributions from industry experts, it provides a comprehensive overview of the field and covers topics such as color theory, lighting for different spaces and purposes, and the use of technology in lighting design. Users will appreciate the practical advice and beautiful illustrations throughout the book.
Responses to Change: Helping People Make Transitions - Thryft
Kerry Bunker, Center for Creative Leadership (CCL)  | Pfeiffer

Responses to Change: Helping People Make Transitions

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Goodreads rating: 3.75

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If you're a leader amidst organizational change, this book is a valuable resource. It offers a practical guide to understanding your team's varied responses to disruptions. By identifying the four patterns—entrenched, overwhelmed, poser, or learner—the book equips you with the knowledge to tailor your support and intervention, helping both your team and yourself adapt and thrive. This is particularly pivotal in the dynamic climates of modern industry where agility and responsive leadership are key to success.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

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Goodreads rating: 4.1

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

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This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America

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If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

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Goodreads rating: 4.0

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Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
Japanese Conspiracy - Thryft
marvin-j-wolf | New English Library

Japanese Conspiracy

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Goodreads rating: 4.83

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This book is perfect for readers who enjoy thrilling historical fiction steeped in intrigue and conspiracy. The author, Marvin J. Wolf, has created a gripping novel that captures the essence of pre-WWII Japan and the scheming politics of the time. The most unique feature of this book is its vivid portrayal of the Japanese Imperial Army's conspiratorial efforts leading up to the attack on Pearl Harbor. Overall, "Japanese Conspiracy" is a well-crafted, immersive read that is sure to leave readers on the edge of their seats.
Management Accounting - Information For Creating And Managing Value - Thryft

Management Accounting - Information For Creating And Managing Value

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Recommendation: - This book is for aspiring managers who want to understand how management accounting can create and enhance value in a business. It offers real-world examples and case studies from Australia, New Zealand, and beyond to help readers apply theory to practical situations. With interactive activities and immediate feedback, this book provides a comprehensive learning experience for mastering management accounting.
Joining The Modern World: Inside And Outside China - Thryft

Joining The Modern World: Inside And Outside China

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This book would be a great read for someone interested in understanding China's journey towards modernization. Through captivating essays, the author paints a vivid picture of the Chinese people's relentless pursuit of betterment, both within China and abroad. The unique appeal lies in the author's deep understanding of the subject matter, offering readers valuable insights into the challenges and successes faced by the Chinese in their quest to join the modern world. This book is a must-read for anyone seeking to explore the intricate mosaic of Chinese modernization.
Loan Pushers : Role of Commercial Banks in the International Debt Crisis - Thryft
William Darity, Bobbie L. Horn  | Ballinger Pub Co

Loan Pushers : Role of Commercial Banks in the International Debt Crisis

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Goodreads rating: 0.0

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Recommendation: 1. Loan Pushers is an insightful read for anyone looking to understand how commercial banks played a role in the international debt crisis. William Darity's thorough analysis provides readers with context and perspective on a complex issue.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications - Thryft
Vlada Matena, Bill Shannon, Mark Hapner  | Pearson Education

Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications

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Goodreads rating: 3.0

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In stock: Very Good

The Java 2 Platform, Enterprise Edition (J2EE) defines a new standard in enterprise solutions through a simplified, component-based development model. By extending the "write-once, run-anywhere(TM)" benefits of the Java programming language to enterprise servers, J2EE adds the scalability, robustness, and security required for today's vital e-commerce and enterprise solutions. The Java 2 Platform, Enterprise Platform and Components Specifications defines the architecture for developing applications with J2EE. This volume Java 2 Platform, Enterprise Edition Specification, version 1.2 This specification defines the initial release of the J2EE platform. It discusses application architecture using Java Servlets, JavaServer Pages(TM), Enterprise JavaBeans, and other technologies. It specifies application access to services such as JDBC(TM), Java Transaction API, JavaMail(TM), CORBA connectivity, and others. It also discusses J2EE policies regarding application deployment and security. Enterprise JavaBeans Specification, version 1.1 Enterprise JavaBeans technology provides the standard middle-tier components in the J2EE model. This technology provides simplified support for transaction management and remote object access, and it frees enterprise developers to focus on the business logic of their applications. Version 1.1 of the specification includes a number of enhancements, including mandatory entity beans and XML deployment descriptors. Java Servlet Specification, version 2.2 Java Servlets technology defines a standard for developing server-side behaviors in web applications based on the Java programming language. As part of the J2EE specifications, servlets technology supports development of dynamic web content for e-commerce and other enterprise applications. JavaServer Pages Specification, version 1.2 The JavaServer Pages (JSP) technology simplifies the development and deployment of interactive web applications. Using an extensible markup language based on HTML and the Java programming language, JSP defines a server-side mechanism to allow content experts greater freedom in creating and displaying dynamic web content. Developed with the input of a wide range of industry experts, these specifications define a new standard for resolving many complex issues related to developing, deploying, and managing multi-tier enterprise applications.
Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

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Goodreads rating: 3.25

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In stock: Very Good

If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.
Sold Short : Uncovering Deception in the Markets - Thryft
Manuel P. Asensio, Jack Barth  | Wiley

Sold Short : Uncovering Deception in the Markets

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Goodreads rating: 3.5

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The book could be valuable for those who are interested in the behind-the-scenes workings of the stock market, and how short-selling can play a role in exposing fraudulent practices. Asensio's personal experience and anecdotes make for an engaging read, while his techniques for mitigating risk can be helpful for investors. Readers should be aware that Asensio is a controversial figure, and may not necessarily agree with all of his practices or beliefs.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft

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Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
The Asian Film Industry
John A. Lent | University Of Texas Press

The Asian Film Industry

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Goodreads rating: 0.0

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In stock: Well Read

If you're intrigued by cinema beyond Hollywood, "The Asian Film Industry" can offer you a deep dive into the cultural richness of Asian movies. It's not only informative with its historical insights, but it's also an eye-opener to contemporary challenges and creative dynamics within the industry. Whether a film scholar or a casual cinephile, this book has the potential to broaden your horizon with its detailed case studies from India, Japan, and the Philippines.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

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Goodreads rating: 4.0

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"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation

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In stock: Very Good

If you're intrigued by the possibility of transforming your organization into a wellspring of innovation, Dorothy Leonard-Barton's "Wellsprings of Knowledge" is essential reading. It's particularly valuable for understanding how knowledge can be cultivated to give your company an edge. Delving into this book could revolutionize the way you approach knowledge management and innovation, laying out practical strategies with a compelling insight that might just be the catalyst for change in your business.
Business Statistics
New
Mick Silver | Mcgraw-hill Higher Education

Business Statistics

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Goodreads rating: 4.0

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In stock: Very Good

If you're diving into the world of business and are seeking to sharpen your analytical skills, "Business Statistics" could be a valuable addition to your library. Through its application-based approach, the book ties statistical concepts to real-world business scenarios, making it easier for you to grasp the practical uses of statistics across various business domains. Plus, the end-of-chapter exercises give you a chance to test your newfound knowledge and ensure you're ready to apply statistics in your business pursuits.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

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In stock: Very Good

If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Net Profit - How to Succeed in Digital Business
David Soskin | John Wiley & Sons Inc

Net Profit - How to Succeed in Digital Business

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Goodreads rating: 3.89

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In stock: Well Read

"Net Profit" is like a navigational compass for aspiring digital entrepreneurs. David Soskin shares his firsthand experiences and practical advice, turning the often daunting online marketplace into a map of opportunities. Whether you're looking to launch a startup or amplify your existing digital presence, this book is a treasure trove of insider tips that can steer you toward success.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
The Pocket Manager - Thryft
Robert Heller | Dutton Adult

The Pocket Manager

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Goodreads rating: 4.0

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The Pocket Manager could be a good read for new managers or students who want to expand their understanding of management jargon. The book is a comprehensive glossary of management terms and concepts, arranged alphabetically for easy reference. Students can use it as a study aid, while new managers can use it as a quick reference guide to improve their management vocabulary.
The Basics: Proofreading : A Programmed Approach - Thryft
Dona Orr, H. Frances Daniels, Carol Henson  | Cengage Learning

The Basics: Proofreading : A Programmed Approach

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Goodreads rating: 0.0

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In stock: Well Read

This book is an excellent resource for anyone looking to improve their proofreading skills. With a programmed approach and clear-cut examples, readers can reinforce their learning. The use of current technology and workplace readiness skills makes this book relevant and useful for professionals. Additionally, the addition of humor makes it an enjoyable read despite its technical nature.
Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big - Thryft
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

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This book is a must-read for anyone interested in understanding how unconventional marketing tactics can lead to extraordinary success. It takes you on a journey through the stories of ten innovative companies, showcasing how they broke the rules and became industry leaders. From the Grateful Dead's fan-driven branding to Boston Beer Company's triumph over a giant like Anheuser-Busch, these case studies will inspire and challenge your conventional marketing wisdom. Get ready to be immersed in engaging stories and gain invaluable insights into how passion, emotional connection, and long-term vision can revolutionize your marketing strategy.
Making It Big in Software: Get the Job, Work the Org, Become Great

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In stock: Very Good

As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

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Goodreads rating: 3.69

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If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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Goodreads rating: 1.75

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Buried Pipe Design - Thryft
A.P. Moser | Mcgraw-hill Professional

Buried Pipe Design

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Goodreads rating: 4.0

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"Buried Pipe Design" is the ultimate guide for engineers, both experienced and novice, providing complete and up-to-date information on underground piping systems. With new features and updates, this book covers everything from soil parameters to disposal, as well as trenchless technology and safety measures. The inclusion of design examples and data on the latest products make this book an invaluable resource for civil, environmental, water, and municipal projects.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.