Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Organisational Change - Thryft
Barbara Senior | Ft Pr

Organisational Change

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Goodreads rating: 3.14

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In stock: Well Read

This book covers a comprehensive discussion of organizational change and complexities. Barbara Senior, the author, delves into the nature of organizations operating in complex environments and explores issues crucial to understanding organizational change. This book is effective for readers interested in upgrading their organisational agility and learning about making the necessary changes to adapt to the complexity of modern business environments. The latest research and practical approaches to organizational change are presented in an easy-to-read format and supported by a companion website with additional features for lecturers.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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In stock: Very Good

This book could be a good read for anyone who struggles with rejection in sales or communication. The author provides innovative strategies that combine body language and persuasion skills to help overcome objections. With a focus on making selling fun again, readers may walk away feeling more confident in their abilities to influence others.
Basic Statistics for Business and Economics 8th - Thryft

Basic Statistics for Business and Economics 8th

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This book is a must-read for business and economics students who require a comprehensive understanding of statistical concepts and tools. The book provides clear explanations and examples, making it easy to understand and apply statistical methods. Users will appreciate the practicality of the book, as it teaches them how to effectively analyze and interpret data using statistical software. Overall, this book is a great resource for those who need to make sense of numerical data in a business context.
An Introduction to Market Risk Measurement - Thryft

An Introduction to Market Risk Measurement

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If you're plunging into the financial waters and market risk measurement sounds daunting, this gem by Kevin Dowd is your lifebuoy. The included CD-ROM doesn't just talk theory; it hands you the tools to swim – Excel workbooks and Matlab resources bring complex concepts into your practical grasp, ensuring you're not just reading, but doing. Whether you're a finance student or a budding professional, this clear, concise guide is your first step towards mastering market risk, minus the headache of "advanced or exotic" jargon.
Fabrics for Interiors: A Guide for Architects, Designers and Consumers

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In stock: Well Read

If you're delving into interior design or architecture, 'Fabrics for Interiors' is a trove of insights. It marries the practicality of fabric choice with aesthetic considerations. From textures to durability, it's an indispensable guide that connects material selection to the pulse of lived spaces. Whether you're professional or enthusiast, this book elevates your understanding of fabric's role in interior spaces.
Real Options and Investment Valuation - Thryft
Don M. Chance, Pamela P. Peterson  | The Research Foundation Of Aimr (cfa Institute)

Real Options and Investment Valuation

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Goodreads rating: 4.0

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This book might just change how you view investments. Don M. Chance guides you through the often-overlooked realm of real options, which could add significant value to your company assessments. It's a perfect blend of theoretical and practical, making complex concepts accessible with case studies. If you're keen to refine your investment valuations, this is your read.
Healing the Wounds - Thryft
David Noer | Jossey-bass

Healing the Wounds

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Goodreads rating: 3.68

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Healing the Wounds could be a good read for someone who is experiencing the aftermath of downsizing or working in a downsized organization. With its insightful case studies and research, David Noer offers a fresh perspective on revitalizing organizations and supporting employees during challenging times. The book not only addresses the negative impact of layoffs but also provides practical guidance and a sense of hope for moving forward. A must-read for anyone seeking to navigate the complex world of downsized workplaces.
The New Realities in Government and Politics, in Economy and Business, in Society, and in World View

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If you're curious about the driving forces shaping our world, Drucker's "The New Realities" is a solid pick. With his clear, authoritative voice, Drucker offers foresight into the evolving political, economic, and societal trends. It's a thought-provoking read for anyone interested in understanding the future implications of current global changes, particularly those in leadership or policy-making roles who'll value the strategic outlook.
Riding the Waves of Culture : Understanding Cultural Diversity in Business - Thryft
Fons Trompenaars | Nicholas Brealey Publishing

Riding the Waves of Culture : Understanding Cultural Diversity in Business

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Goodreads rating: 3.84

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In stock: Very Good

This book is a must-read for anyone who wants to succeed in the global market. Trompenaars' expertise in cultural diversity is evident throughout the book, with practical examples and case studies that make it easy to understand. The most unique feature of this book is its five key factors or orientations that affect how people deal with each other in a business setting. This helps readers develop a deeper understanding of their own culture and those they may encounter in business, leading to a more successful and respectful global business experience.
Sports Management and Administration - Thryft
David Watt | Routledge

Sports Management and Administration

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Goodreads rating: 4.5

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In stock: Very Good

This book provides a comprehensive understanding of sports management principles and procedure. It covers a variety of topics such as organizational structure, financial management, leadership, and communication. It also provides case studies and examples to illustrate key concepts. This book is recommended for sports administrators, coaches, and anyone interested in the sports industry.
The Art of Lighting: An International Profile of Home Lighting

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In stock: Very Good

As you ponder giving your space that warm, inviting glow, "The Art of Lighting" could be the beacon you need. Whitehead's work isn't just an array of stunning visuals but an educational journey through the evolution of lighting design. It's a must-read for anyone ready to elevate their home's ambience with the flick of a switch – an ideal fusion of inspiration and practical guidance.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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In stock: Very Good

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
How To Turn Your Business Into The Next Global Brand - Creating And Managing A Franchised Network - Thryft

How To Turn Your Business Into The Next Global Brand - Creating And Managing A Franchised Network

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Goodreads rating: 4.67

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In stock: Well Read

This book is a great read for SME owners and managers who want to take their business to the next level by expanding through franchising. The authors provide practical guidance on creating and managing a franchised network, including tips on planning, executing and maintaining a successful network. What sets this book apart is its emphasis on inspiring readers to think big and create a global brand by harnessing the power of franchising.
Standards Of Practice Handbook - Thryft
CFA Institute | Cfa Institute

Standards Of Practice Handbook

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Goodreads rating: 3.73

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In stock: Very Good

The Standards of Practice Handbook is an essential read for anyone in the investment profession looking to navigate ethical gray areas. This book offers up-to-date guidance on real ethical problems and helps to determine the nature of responsibilities to clients and securities markets. It is a must-read for CFA Institute members and candidates preparing for their exams.
The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work

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In stock: Very Good

If you're looking to enhance both personal and professional relationships, "The Emotional Intelligence Quick Book" acts like a compass, guiding you through the complex landscape of emotions. It's not just about understanding how you feel, but also how to manage those feelings and understand others'. This book offers practical, actionable strategies that could help you navigate social situations more effectively and could contribute to your overall success and happiness.
Will there be Donuts? : Start a Business Revolution One Meeting at a Time - Thryft
David Pearl | Harpercollins

Will there be Donuts? : Start a Business Revolution One Meeting at a Time

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Goodreads rating: 3.46

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In stock: Very Good

"Will There Be Donuts?" is a must-read for any professional who is tired of suffering through ineffective meetings. David Pearl's expertise is apparent as he offers practical tips for transforming meetings into engaging and productive events. The unique aspect of this book is its ability to quantify the cost of ineffective meetings and the impact they have on a company's productivity. If you're ready to take control of your work life and lead productive meetings, "Will There Be Donuts?" is the book for you.
Human Resource Management : Strategy and Practice with Student Resource Access 12 Months - Thryft

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If you're diving into a human resource management career or looking to update your knowledge, this book's for you. The 7th edition doesn't just rehash old ideas; it brings fresh, real-world integration of current trends and practical applications. With added online study tools, learning becomes interactive, ensuring concepts stick with you long after the final page.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

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This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

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Goodreads rating: 0.0

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If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft

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In stock: Very Good

This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

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Goodreads rating: 4.71

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If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

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Goodreads rating: 3.67

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In stock: Like New, Very Good

If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
Financial Analysis - Thryft
Bill Rees | Prentice Hall

Financial Analysis

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Goodreads rating: 5.0

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If you're aiming to sharpen your ability to dissect and understand company financials, "Financial Analysis" is right up your alley. It's not just about the numbers; it uses them as a gateway to the story behind a business. The book's practical approach bridges the gap between theoretical concepts and real-world application, making it invaluable for anyone serious about financial analytics.
The Financial Professional's Guide to Persuading 1 or 1,000 - Thryft

The Financial Professional's Guide to Persuading 1 or 1,000

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In stock: Very Good

If you're in the financial services game, communication can make or break your career. This book holds the key to mastering public seminars and presentations, offering strategies that could transform the way you showcase your services. Think of it as your personal coach for becoming the advisor everyone trusts and listens to, whether you're speaking to an individual or an auditorium.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

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Goodreads rating: 3.58

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The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
The Executive Director's Survival Guide: Thriving as a Nonprofit Leader
New

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In stock: Very Good

If you've just stepped into the nonprofit leadership arena, "The Executive Director's Survival Guide" is like having a mentor in book form. Carlson and Donohoe's collective experience translates into practical wisdom, offering relatable insights that'll help you navigate the sector's unique challenges. It's a resource you'll likely refer back to, whether you're troubleshooting a crisis or inspiring your team.
Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy | John Wiley & Son Ltd (import)

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

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Goodreads rating: 4.0

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In stock: Well Read

This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.
What Is Lean Six Sigma

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In stock: Very Good

If you're aiming to make your workplace more efficient and your customers happier, "What is Lean Six Sigma" can be your stepping stone. The book simplifies a complex subject with diagrams, cartoons, and real-world scenarios that make the methodology accessible. It's not just about theory; this book arms you with practical tools to tackle waste and enhance quality in your job, potentially transforming your company's performance and your own career.
How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

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In stock: Like New

If you're fascinated by remarkable business success stories, "How Toyota Became #1" offers insights that are hard to ignore. It takes you behind the scenes of one of the biggest corporate triumphs, making it a captivating read for anyone interested in management, leadership, and sustaining success in a competitive industry. This is an in-depth exploration of a company that defied odds and set a new standard in the automotive world.
Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen  | Mcgraw-hill Interamericana De España S.l.

Introduction to Managerial Accounting 8th Edition

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Goodreads rating: 3.0

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In stock: Very Good

If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Corporate Governance - Thryft
Peter Wallace, John Zinkin  | Wiley

Corporate Governance

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Goodreads rating: 0.0

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In stock: Very Good

Recommendation: 'Corporate Governance' provides a comprehensive guide for executives to understand and implement ethical governance practices in their organizations. The book emphasizes the importance of corporate governance at a macro and micro level and provides insights on how companies can adopt good governance practices. It is highly recommended for every executive looking to maintain exemplary governance and ethics in their organization.
What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers - Thryft
Richard Nelson Bolles | Ten Speed Press

What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers

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Goodreads rating: 3.71

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In stock: Very Good

If you feel stuck in your current job or lost in the career search jungle, "What Color Is Your Parachute?" could be the compass you need. Richard Nelson Bolles provides a timeless manual that's updated to address modern job markets, offering strategies that help you understand your own unique skills and how to market them. People love it for its practical exercises that lead to real personal insights and actionable plans.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Goodreads rating: 3.6

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In stock: Very Good

If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Built on Values: Creating an Enviable Culture that Outperforms the Competition - Thryft
Nancy Shepherdson, Stephen R. Covey, Ann Rhoades  | Jossey-bass

Built on Values: Creating an Enviable Culture that Outperforms the Competition

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Goodreads rating: 3.86

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In stock: Well Read

This book is a must-read for anyone looking to transform their organization's culture. Ann Rhoades, through her experience with successful companies like JetBlue and Southwest, shares a clear blueprint for creating a values-based culture. By empowering employees and aligning everyone with the company's values, leaders can create a workplace where both employees and customers thrive. Get ready to learn how to attract top talent, improve customer satisfaction, and achieve financial success through the power of a strong, values-driven culture.
Strategic Management of Technological Innovation - Thryft
Melissa A. Schilling | Mcgraw Hill Higher Education

Strategic Management of Technological Innovation

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Goodreads rating: 3.87

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In stock: Very Good

If you're intrigued by how companies stay ahead with evolving technology, this read is tailored for you. Schilling expertly dissects how strategic decisions can harness innovation—vital for professionals aiming to lead in the tech-driven marketplace. It's a deep dive into the frameworks that separate the trailblazers from the followers.
Globalization or Regionalization of the American and Asian Car Industry? - Thryft
K. Shimizu, Michel Freyssenet, G. Volpato  | Palgrave Macmillan

Globalization or Regionalization of the American and Asian Car Industry?

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In stock: Well Read

If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.
Pricing Strategies : A Marketing Approach - Thryft
Robert M. Schindler | Sage Publications, Inc

Pricing Strategies : A Marketing Approach

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Goodreads rating: 3.57

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In stock: Very Good

This book offers a comprehensive guide to pricing strategies, perfect for entrepreneurs and business owners looking to boost their profits. Through a clear and concise approach, the author presents mathematical techniques that serve as the backbone of pricing strategies. With its thorough research and practical applications, readers are sure to feel confident in making effective pricing decisions.
Bank Lending - Thryft
Hong Kong Institute of Bankers (Hkib) | Wiley

Bank Lending

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Goodreads rating: 2.5

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In stock: Very Good

This book provides a comprehensive overview of the banking industry in Hong Kong specifically regarding bank lending. It is a must-read for anyone involved in the finance industry in Hong Kong or anyone preparing for the AHKIB exam. The book includes valuable insights from local experts and covers all the necessary topics related to bank lending, making it an excellent resource for professionals seeking to enhance their knowledge and understanding of the field.
Think Before You Speak - A Complete Guide To Strategic Negotiation - Thryft
Roy J. Lewicki | Wiley

Think Before You Speak - A Complete Guide To Strategic Negotiation

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Goodreads rating: 3.92

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In stock: Very Good

This guide is an essential read for anyone who wants to handle any negotiation with confidence. The book takes you through the entire negotiation process in all contexts, both in business and everyday life, making it a valuable tool for everyone. Think Before You Speak outlines different strategies like competition, collaboration, and building collaboration, among others, to help the reader choose the best. The authors provide practical and authoritative insight to make negotiations successful.
The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman  | Routledge

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

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Goodreads rating: 4.0

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In stock: Very Good

This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.
The Rules of Victory - How to Transform Chaos and Conflict: Strategies from the Art of War

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In stock: Very Good

If you're feeling overwhelmed by life's battles, whether they're at work or in personal relationships, "The Rules of Victory" could be a game-changer for you. It takes age-old wisdom from "The Art of War" and applies it in a contemporary context, offering practical strategies for overcoming conflicts and navigating through chaos. This book can be a powerful ally in managing life's challenges more effectively.
Successful Manager's Handbook - Development Suggestions For Today's Managers - Thryft
Brian L. Davis | Personnel Decisions International

Successful Manager's Handbook - Development Suggestions For Today's Managers

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Goodreads rating: 4.03

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In stock: Very Good

A trusted resource for over 700,000 managers around the world. This practical, easy-to-use guide provides development suggestions that managers in any industry will find helpful.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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In stock: Well Read

If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

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Goodreads rating: 4.09

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In stock: Very Good

This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Managing Across Borders : The Transnational Solution - Thryft
Sumantra Ghoshal, Christopher A. Bartlett  | Random House Business

Managing Across Borders : The Transnational Solution

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Goodreads rating: 4.03

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"Managing Across Borders" is a great read for managers and executives in multinational companies. It provides practical advice on developing organizational structure, administrative processes, management thinking and practice that are necessary to implement new strategies in the face of globalization. The book is backed by insights from over 230 interviews with managers from leading companies such as Matsushita, Proctor & Gamble, Ericsson and KFC. The case studies make it an interesting and helpful read for anyone looking to improve their global management strategies.
The New CIO Leader - Setting The Agenda And Delivering Results - Thryft

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This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
Trust Edge - How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line

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Considering how trust can make or break relationships and businesses, "Trust Edge" is a smart choice for anyone leading a team or company. David Horsager explains the direct link between trust and success, utilizing practical strategies for building integrity. If you're aiming to achieve peak performance and cultivate a trustworthy environment, this book could offer valuable insights and tools.
Jack Welch Speaks : Wisdom from the World's Greatest Business Leader - Thryft
Janet Lowe | Wiley

Jack Welch Speaks : Wisdom from the World's Greatest Business Leader

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Goodreads rating: 3.61

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This book is a must-read for anyone looking to gain insights from one of the most revered business leaders of our time. Jack Welch's unconventional approach to business, combined with his relentless pursuit of success, makes this book a treasure trove of valuable lessons. From demanding earnings growth every year to emphasizing the importance of fun and excitement in business, Welch's words will challenge and inspire you to think differently. Get ready to learn from the best and embark on a journey of transformation and success.
Communication and Reports - Thryft
Peter Padget | Continuum International Publishing Group

Communication and Reports

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Goodreads rating: 0.0

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In stock: Well Read

This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

Regular price RM93.02 MYR from RM33.25 MYR Save up to 64%

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In stock: Well Read

Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.