Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

Regular price RM34.00 MYR
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Transform proposals into winning deals and sales.

If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

Regular price RM34.00 MYR
Unit price
per
Compare to estimated retail price: RM146.00 MYR  
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ISBN: 9780070219250
Publisher: McGraw-Hill
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business
Goodreads rating: 3.56
(rated by 73 readers)

Description

The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer of the proposed service, product, or idea from the current situation to the desired outcome.
 

Transform proposals into winning deals and sales.

If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.