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New

Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

by Ian Gotts, Dominic Rowsell
RM55.48 MYR
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

Decoding buying cultures to optimize sales success.

Imagine you have an innovative product but it's not getting the traction you expected. This book peels back the layers on why that might be, diving into the nuances of different buying cultures and how they directly impact sales. It's not just about the product, but about aligning what you offer with how your customers approach purchasing. For anyone in a tech company, or involved in the sale of innovation, this book offers a transformative approach to understanding and navigating the often-misunderstood intersection of product offering and buying culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

by Ian Gotts, Dominic Rowsell
RM55.48 MYR
ISBN: 9781906465261
Authors: Ian Gotts, Dominic Rowsell
Publisher: Capstone
Date of Publication: 2008-12-22
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Management, Finance, Society, Sociology
Goodreads rating: 3.84
(rated by 19 readers)

Description

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First, the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Decoding buying cultures to optimize sales success.

Imagine you have an innovative product but it's not getting the traction you expected. This book peels back the layers on why that might be, diving into the nuances of different buying cultures and how they directly impact sales. It's not just about the product, but about aligning what you offer with how your customers approach purchasing. For anyone in a tech company, or involved in the sale of innovation, this book offers a transformative approach to understanding and navigating the often-misunderstood intersection of product offering and buying culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.