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Toyota Under Fire: Lessons for Turning Crisis into Opportunity

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Crisis management insights, Toyota's resilience examined.

If you're interested in corporate crisis management and want to dive deep into real-world examples, "Toyota Under Fire" is an insightful read. The events surrounding Toyota's recall crisis serve as a case study, not only on how to weather a storm but also on the importance of a company’s core principles and culture. As you learn about Toyota's response and the long-term strategies they employed, you'll gain knowledge that could be crucial for any leader facing challenges in their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Toyota Under Fire: Lessons for Turning Crisis into Opportunity

Regular price RM43.95 MYR Now RM36.56 MYR Save 17%
Unit price
per
Compare to estimated retail price: RM196.57 MYR  
ISBN: 9780071762991
Publisher: McGraw Hill
Date of Publication: 2011-04-04
Format: Hardcover
Related Collections: Personal Development, Business, History
Related Topics: Business, Management, Leadership
Goodreads rating: 4.05
(rated by 98 readers)

Description

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis. Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger—lessons that can be applied to any management crisis in any industry.
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Similar Reads

Crisis management insights, Toyota's resilience examined.

If you're interested in corporate crisis management and want to dive deep into real-world examples, "Toyota Under Fire" is an insightful read. The events surrounding Toyota's recall crisis serve as a case study, not only on how to weather a storm but also on the importance of a company’s core principles and culture. As you learn about Toyota's response and the long-term strategies they employed, you'll gain knowledge that could be crucial for any leader facing challenges in their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.