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The Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream

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Deciphering future trends from today's fringe ideas.

If you've ever felt overwhelmed by the pace of change in technology and society, Amy Webb’s book offers a structured approach to separate enduring trends from fleeting fads. It's a guide to become more proactive about the future rather than being a passive bystander. By learning her methodology, you could better anticipate changes, whether you're looking to adapt personally, professionally, or just want to satisfy that intellectual curiosity about where the world is heading.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream

Regular price RM32.88 MYR Now RM18.10 MYR Save 45%
Unit price
per
Compare to estimated retail price: RM145.35 MYR  
ISBN: 9781610396660
Publisher: PublicAffairs,U.S.
Date of Publication: 2016-12-06
Format: Hardback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.73
(rated by 518 readers)

Description

Amy Webb is a noted futurist who combines curiosity, skepticism, colourful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon- distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments- especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream- that have long-term consequence for tomorrow. With the methodology developed in The Signals Are Talking , we learn how to think like a futurist and answer vitally important questions: How will a technology- like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things- affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think- and how should we prepare for it now?Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come- challenging us to create our own preferred futures.


Author: Amy Webb
Format: Hardback
Number of Pages: 336
Publisher: PublicAffairs,U.S.
Publication Date: 06 Dec 2016
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Similar Reads

Deciphering future trends from today's fringe ideas.

If you've ever felt overwhelmed by the pace of change in technology and society, Amy Webb’s book offers a structured approach to separate enduring trends from fleeting fads. It's a guide to become more proactive about the future rather than being a passive bystander. By learning her methodology, you could better anticipate changes, whether you're looking to adapt personally, professionally, or just want to satisfy that intellectual curiosity about where the world is heading.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.