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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

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Navigating corporate magnate's transformative leadership journey.

If leadership and innovation get you excited, Bob Iger's "The Ride of a Lifetime" is a treasure you shouldn't miss. It's a masterclass in steering a giant like Disney through upheavals with grace, vision, and a touch of magic. Iger's first-person account gives rare insights into the media landscape, perfect if you aspire to lead with creativity and foresight.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Regular price RM58.74 MYR
Unit price
per
Compare to estimated retail price: RM106.26 MYR  
ISBN: 9781984801463
Authors: Robert Iger
Date of Publication: 2019-09-23
Format: Paperback
Goodreads rating: 4.41
(rated by 88386 readers)

Description

A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time. Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big
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Navigating corporate magnate's transformative leadership journey.

If leadership and innovation get you excited, Bob Iger's "The Ride of a Lifetime" is a treasure you shouldn't miss. It's a masterclass in steering a giant like Disney through upheavals with grace, vision, and a touch of magic. Iger's first-person account gives rare insights into the media landscape, perfect if you aspire to lead with creativity and foresight.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.