Special Offer
Buy 3, Get Another Free On All Items Under S$10 Storewide
Discount applied automatically when you add them to your cart.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Regular price
Compare to estimated retail price: RM118.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Condensed wisdom from top marketing masterminds.
If you're looking to get a grip on what makes great marketing in the fast-paced business world, "The Marketing Gurus" could be a treasure for you. Imagine gaining insights from multiple titans of marketing, all distilled into one accessible resource. It's like having a personal mentorship from the likes of Guy Kawasaki and Seth Godin, saving you time while enhancing your marketing prowess. Perfect for the professional on-the-go or the curious student eager to absorb the best strategies from the experts.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Regular price
Compare to estimated retail price: RM118.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9781591845928
Publisher: Penguin Publishing Group
Date of Publication: 2013-02-26
Format: Paperback
Related Collections:
Business
Goodreads rating: 3.42
(rated by 103 readers)
Description
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Other featured books include: Positioning by Jack Trout and Al Ries, Kotler on Marketing by Philip Kotler, The Popcorn Report by Faith Popcorn, The Anatomy of Buzz by Emanuel Rosen, Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and more. The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
Adding product to your cart
Condensed wisdom from top marketing masterminds.
If you're looking to get a grip on what makes great marketing in the fast-paced business world, "The Marketing Gurus" could be a treasure for you. Imagine gaining insights from multiple titans of marketing, all distilled into one accessible resource. It's like having a personal mentorship from the likes of Guy Kawasaki and Seth Godin, saving you time while enhancing your marketing prowess. Perfect for the professional on-the-go or the curious student eager to absorb the best strategies from the experts.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Business Books
New
Stephen Eckett, Philip Jenks |
Harriman
House
The Harriman Book of Investing Rules
RM56.00 MYR
- Unit price
- / per
Goodreads rating: 3.0
RM56.00 MYR
- Unit price
- / per
As someone interested in the financial markets, this book appears as a treasure trove of wisdom from some of the most respected names in investing. The variety of perspectives, ranging from fund managers to traders, means you'll be exposed to a rich diversity of tactics and strategies, compactly presented to enhance your understanding of wealth-building. It could be like having a personal mentor in your investing journey.
Mark Gerchick
|
W.
W.
Norton
&
Company
Full Upright and Locked Position: Not-So-Comfortable Truths About Air Travel Today
RM49.00 MYR
- Unit price
- / per
Goodreads rating: 3.7
RM49.00 MYR
- Unit price
- / per
58% off est. retail
If you've ever felt crammed into an airplane seat wondering where the glamour of flying went, "Full Upright and Locked Position" will resonate with you. Mark Gerchick peels back the cabin curtains to reveal the realities of today's flying experience with an expert's perspective that's both enlightening and entertaining. Understanding the why and how behind those pesky fees and cramped quarters might not make your legs any less cramped, but at least your mind will be flying first class in knowledge.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
RM26.00 MYR
RM15.00 MYR
42% off
- Unit price
- / per
78% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Guy Raz
|
Pan
Books
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
Regular price
RM41.00 MYR
RM26.00 MYR
37% off
- Unit price
- / per
Goodreads rating: 4.17
Regular price
RM41.00 MYR
RM26.00 MYR
37% off
- Unit price
- / per
57% off est. retail
If you're contemplating diving into entrepreneurship or just love soaking up stories of invention and persistence, "How I Built This" is a goldmine. Guy Raz distills conversations with innovators into a narrative that not only motivates but provides practical advice. It's like having mentors in book form, ready to share their entrepreneurial wisdom and spark that fire within you to pursue your own ventures.
Andrew McAfee, George Westerman, Didier Bonnet |
Harvard
Business
Review
Press
Leading Digital: Turning Technology Into Business Transformation
RM78.00 MYR
- Unit price
- / per
Goodreads rating: 3.86
RM78.00 MYR
- Unit price
- / per
42% off est. retail
Imagine you're steering your traditional business through a digital storm and need a seasoned captain's insights—that's where "Leading Digital" comes in. It's a treasure map for leaders of established companies who wish to navigate towards digital prowess. The authors bridge the gap between Silicon Valley's disruptors and mainstream industries, offering a playbook that could make the digital transformation less daunting and more actionable. It's about gaining a competitive edge in a tech-driven marketplace.
Damon Centola
|
Princeton
University
Press
How Behavior Spreads: The Science of Complex Contagions
RM104.00 MYR
- Unit price
- / per
Goodreads rating: 4.09
RM104.00 MYR
- Unit price
- / per
If you're curious about the intricacies of how ideas and actions go viral—or why they sometimes flop—Damon Centola's 'How Behavior Spreads' is the insightful read you've been looking for. It turns our traditional understanding of social networks on its head, offering a fresh perspective backed by a decade of research. Especially if you're involved in public health, innovation, or social activism, this book could fundamentally change how you approach the challenge of influencing behavior change at scale.
Annie Lawson
|
Murdoch
Books
Stoic at Work: Ancient Wisdom to Make Your Job a Bit Less Annoying
RM37.00 MYR
- Unit price
- / per
Goodreads rating: 3.51
RM37.00 MYR
- Unit price
- / per
If your job sometimes feels overwhelming or frustrating, "Stoic at Work" might be a breath of fresh air. Annie Lawson offers a clever spin on ancient philosophy, making Marcus Aurelius's stoic wisdom incredibly relatable for the modern professional. It's a practical guide that could help you navigate office politics and personal challenges with a calm, collected demeanor.
Natalie Painchaud, Scott D. Anthony, Paul Cobban |
Harvard
Business
Review
Press
Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization
RM49.00 MYR
- Unit price
- / per
Goodreads rating: 3.83
RM49.00 MYR
- Unit price
- / per
61% off est. retail
You're looking to shake things up at work, right? "Eat, Sleep, Innovate" isn't just another business book—it's a practical manual for embedding creativity into the DNA of your organization. Scott Anthony delivers a toolkit, full of real-world examples, that will have you and your team turning everyday tasks into opportunities for innovation. It's for anyone who believes that innovation shouldn't be left to luck or sporadic Eureka moments.
New
Dale Carnegie
|
Pocket
Books
How to Win Friends and Influence People
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 4.22
RM34.00 MYR
- Unit price
- / per
This book is a classic for a reason - it provides actionable advice on how to effectively communicate and build relationships with others. Readers will learn specific strategies for winning people over, including how to make others like them and how to change others' minds without causing resentment. Whether an aspiring leader or looking to improve relationships in both personal and professional settings, this book is essential reading.
Adam Lashinsky
|
Business
Plus
Inside Apple: How America's Most Admired—and Secretive—Company Really Works
RM34.00 MYR
- Unit price
- / per
Goodreads rating: 3.83
RM34.00 MYR
- Unit price
- / per
If you've ever wondered what makes Apple such a powerhouse, "Inside Apple" offers a rare look behind the curtain of one of the world's most secretive companies. The book gives insights into Apple's unique corporate culture and innovative strategies, making it a fascinating read for those interested in business, technology, or just understanding what drives the juggernaut that is Apple.
Stay in touch and win free books
Enter our giveaways, keep up with our latest sales and events, and receive recommendations direct to your inbox. We'll only send the good stuff, promise!
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.