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The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World

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Early internet prophecy for ambitious business minds

This feels like a time-capsule from the moment the internet stopped being a novelty and started rewriting the rules of business and culture. Chuck Martin writes with big-picture energy, making it especially appealing if you enjoy seeing how bold digital predictions were framed as they emerged. It’s a smart pick for readers curious about tech history, media shifts, and the mindset behind the online world we now take for granted.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World

Regular price RM45.00 MYR
Unit price
per
Compare to estimated retail price: RM194.00 MYR  
Condition guide

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ISBN: 9780070410459
Authors: Chuck Martin
Publisher: McGraw-Hill
Date of Publication: 1996-10-18
Format: Hardcover
Related Collections: Business, Economics, Sociology
Goodreads rating: 3.17
(rated by 6 readers)

Description

There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world.So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything.In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience.In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business.
 

Early internet prophecy for ambitious business minds

This feels like a time-capsule from the moment the internet stopped being a novelty and started rewriting the rules of business and culture. Chuck Martin writes with big-picture energy, making it especially appealing if you enjoy seeing how bold digital predictions were framed as they emerged. It’s a smart pick for readers curious about tech history, media shifts, and the mindset behind the online world we now take for granted.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.