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Just Arrived

The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

by Arnoud De Meyer, Sandeep Srivastava, Soumitra Dutta
RM45.00 MYR
The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New
The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

Reinventing giants for the internet age

This is a smart pick if you’re curious about how big traditional companies can actually adapt instead of getting left behind. It has that practical early-digital-era energy, showing how innovation is less about hype and more about mindset, structure, and leadership. Readers who enjoy business books with real organisational challenges will likely find it both grounded and surprisingly relevant.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

by Arnoud De Meyer, Sandeep Srivastava, Soumitra Dutta
RM45.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273656487
Authors: Arnoud De Meyer, Sandeep Srivastava, Soumitra Dutta
Publisher: Financial Times Management
Date of Publication: 2002-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Technology
Goodreads rating: 4.5
(rated by 2 readers)

Description

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.
 

Reinventing giants for the internet age

This is a smart pick if you’re curious about how big traditional companies can actually adapt instead of getting left behind. It has that practical early-digital-era energy, showing how innovation is less about hype and more about mindset, structure, and leadership. Readers who enjoy business books with real organisational challenges will likely find it both grounded and surprisingly relevant.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.