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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

by Carmine Gallo
RM89.00 MYR
Compare to estimated retail price: RM127.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Unlocking the secrets to Apple's customer loyalty

"The Apple Experience" could be a great read for anyone who is interested in building customer loyalty. The book provides valuable insight into the business methods of Steve Jobs, and the reader can learn five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. The techniques can be adopted by any business dealing with people, both employees and customers, to achieve market dominance. The book is particularly useful for business owners and managers in any industry who want to improve customer experience and increase customer loyalty.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

by Carmine Gallo
RM89.00 MYR
Compare to estimated retail price: RM127.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071793209
Authors: Carmine Gallo
Publisher: McGraw-Hill
Date of Publication: 2012-03-01
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Management, Personal Development, Business, Inspirational, Leadership
Goodreads rating: 4.11
(rated by 9 readers)
 

Unlocking the secrets to Apple's customer loyalty

"The Apple Experience" could be a great read for anyone who is interested in building customer loyalty. The book provides valuable insight into the business methods of Steve Jobs, and the reader can learn five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. The techniques can be adopted by any business dealing with people, both employees and customers, to achieve market dominance. The book is particularly useful for business owners and managers in any industry who want to improve customer experience and increase customer loyalty.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.