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Swoosh: The Unauthorized Story of Nike and the Men Who Played There

by J.B. Strasser, Laurie Becklund
RM33.13 MYR
Swoosh: The Unauthorized Story of Nike and the Men Who Played There
Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Swoosh: The Unauthorized Story of Nike and the Men Who Played There

by J.B. Strasser, Laurie Becklund
RM33.13 MYR
ISBN: 9780887306228
Authors: J.B. Strasser, Laurie Becklund
Publisher: Harper Business
Date of Publication: 1993-05-18
Format: Paperback
Related Collections: Sports, Economics, Business, Biographies & Memoirs
Related Topics: Personal Development, Entrepreneurship, Management, Leadership, Biography, History, Memoir
Goodreads rating: 4.03
(rated by 300 readers)

Description

The national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.