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Strategic Management and Business Policy

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Navigating corporate success through strategic decision-making.

If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Strategic Management and Business Policy

Regular price RM44.03 MYR
Unit price
per
ISBN: 9780201563887
Date of Publication: 1995-01-01
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.87
(rated by 228 readers)

Description

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers.
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Similar Reads

Navigating corporate success through strategic decision-making.

If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.