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Sales Management : Analysis and Decision Making

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Strategic sales techniques for profitable growth

Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Sales Management : Analysis and Decision Making

Regular price RM148.53 MYR Now RM66.63 MYR Save 55%
Unit price
per
ISBN: 9780765644510
Date of Publication: 2015-06-02
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.11
(rated by 18 readers)

Description

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.





Key changes in this edition include:




Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
An expanded discussion on trust building and trust-based selling as foundations for effective sales management
All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
New or updated comments from sales managers in "Sales Management in the 21st Century" boxes





An online instructor's manual with test questions and PowerPoints is available to adopters.


Author: Thomas N. Ingram
Format: Paperback
Edition: New edition
Number of Pages: 378
Publisher: Taylor & Francis Inc
Publication Date: 02 Jun 2015
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Similar Reads

Strategic sales techniques for profitable growth

Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.