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Public Relations Writing Worktext : A Practical Guide for the Profession

Regular price RM178.01 MYR
Unit price
per

PR Writing made simple: Learn & prosper!

Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Public Relations Writing Worktext : A Practical Guide for the Profession

Regular price RM178.01 MYR
Unit price
per
ISBN: 9780415997546
Estimated First-hand Retail Price: RM385.75 MYR
Publisher: Routledge
Date of Publication: 2009-09-16
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, Communication, Writing
Goodreads rating: 4.17
(rated by 6 readers)

Description

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities.Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
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Similar Reads

PR Writing made simple: Learn & prosper!

Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.