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Product Marketing Debunked: The Essential Go-To-Market Guide

by Yasmeen Turayhi, Cali Schmidt
RM56.00 MYR
Compare to estimated retail price: RM80.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Product Marketing Debunked: The Essential Go-To-Market Guide
Product Marketing Debunked: The Essential Go-To-Market Guide

Strategic go-to-market framework for product success.

If you're an entrepreneur or part of a company with an innovative product waiting in the wings, 'Product Marketing Debunked' might just be your roadmap to success. Yasmeen Turayhi demystifies the journey from concept to marketplace, offering tested strategies and a handy checklist that could be your North Star. Tailored for B2B but adaptable to B2C ventures, this book promises a foundation you can customize to your industry's unique beat.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Product Marketing Debunked: The Essential Go-To-Market Guide

by Yasmeen Turayhi, Cali Schmidt
RM56.00 MYR
Compare to estimated retail price: RM80.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781718968127
Authors: Yasmeen Turayhi, Cali Schmidt
Publisher: CreateSpace Independent Publishing Platform
Date of Publication: 2018-08-30
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship, Communication
Goodreads rating: 3.76
(rated by 89 readers)

Description

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.
 

Strategic go-to-market framework for product success.

If you're an entrepreneur or part of a company with an innovative product waiting in the wings, 'Product Marketing Debunked' might just be your roadmap to success. Yasmeen Turayhi demystifies the journey from concept to marketplace, offering tested strategies and a handy checklist that could be your North Star. Tailored for B2B but adaptable to B2C ventures, this book promises a foundation you can customize to your industry's unique beat.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.