Principles of Marketing: An Asian Perspective

Synopsis:
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.

About the Author:

Philip Kotler is the S.C.Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Gary Armstrong is Crist W.Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Swee Hoon Ang is an Associate Professor at the NUS Business School, National University of Singapore. She received her Ph.D. from the University of British Columbia. Siew Meng Leong is a Professor at the NUS Business School, National University of Singapore. He received his MBA and Ph.D. from the University of Wisconsin, Madison. Chin Tiong Tan is Provost at the Singapore Management University. He received his Ph.D. from Pennsylvania State University. He has taught at the Helsinki School of Economics and Business Administration and the University of Witwatersrand, and was a Visiting Scholar at the Stanford Business School. David K. Tse received his Ph.D. from the University of California, Berkeley. He taught at the University of British Columbia before returning to Hong Kong to assume the Chair Professorship in International Marketing in the Faculty of Business and Economics, University of Hong Kong.