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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

by Dan S. Kennedy, Nick Nanton
RM124.00 MYR
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

Mastering affluent market sales with no fluff.

As an entrepreneur or a small business owner, you know that navigating the affluent market can be tricky. Dan S. Kennedy's direct approach in "No B.S. Marketing to the Affluent" cuts through the usual jargon, offering you actionable strategies to target the wealthier clientele effectively. If you're looking for ways to upscale your business and attract customers for whom price isn't the main concern, this book is tailored to your ambitions. Plus, the focus on leveraging referrals and direct mailing will transform your approach to high-net-worth marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

by Dan S. Kennedy, Nick Nanton
RM124.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781599185361
Authors: Dan S. Kennedy, Nick Nanton
Publisher: Entrepreneur Press
Date of Publication: 2015-03-17
Format: Paperback
Related Collections: Business
Related Topics: Communication, Finance, Entrepreneurship
Goodreads rating: 4.11
(rated by 413 readers)

Description

Entrepreneurs and small business owners are given a succinct, no B.S. education on today’s affluent market. Kennedy groups the affluent into three segments — the ultra-affluent, affluent, and mass-affluent — and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer-Kennedy Insider’s Circle clients. This revised edition in the popular No B.S. series is the fastest and surest path to successfully reposition businesses, products, and services to attract customers who don’t consider price as a determining factor for purchases. Topics covered include: marketing strategies that attract the 20 percent of the U.S. population that holds 70 percent of the affluence; the three chief wants of affluent boomers: life made easy, time saved, not being ripped off; how to tap into the boom in affluent boomers’ spending and investing; implementing the ten emotional buy triggers the affluent buyer finds irresistible; developing a high-level, sophisticated positioning and marketing strategy that attracts the one in five households with the highest concentration of discretionary spending power; using direct mailing lists; using the power-language of membership to transform any product and service from ordinary to extraordinary; and increasing referrals with deliberate word-of-mouth marketing.
 

Mastering affluent market sales with no fluff.

As an entrepreneur or a small business owner, you know that navigating the affluent market can be tricky. Dan S. Kennedy's direct approach in "No B.S. Marketing to the Affluent" cuts through the usual jargon, offering you actionable strategies to target the wealthier clientele effectively. If you're looking for ways to upscale your business and attract customers for whom price isn't the main concern, this book is tailored to your ambitions. Plus, the focus on leveraging referrals and direct mailing will transform your approach to high-net-worth marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.