Neuro-Sell: How Neuroscience Can Power Your Sales Success

Regular price RM75.00 MYR
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Compare to estimated retail price: RM132.00 MYR  

Understanding sales through the lens of neuroscience.

Neuro-Sell dives into the intricacies of the brain influencing purchasing behavior, blending science and sales strategy. It's perfect for you if you're curious about the psychological underpinnings of the sales process and how to apply them practically. By demystifying complex ideas, the book offers insights that could make you rethink your approach to sales and marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Neuro-Sell: How Neuroscience Can Power Your Sales Success

Regular price RM75.00 MYR
Unit price
per
Compare to estimated retail price: RM132.00 MYR  
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ISBN: 9780749469214
Authors: Simon Hazeldine
Publisher: Kogan Page
Date of Publication: 2013-11-26
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.58
(rated by 24 readers)

Description

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
 

Understanding sales through the lens of neuroscience.

Neuro-Sell dives into the intricacies of the brain influencing purchasing behavior, blending science and sales strategy. It's perfect for you if you're curious about the psychological underpinnings of the sales process and how to apply them practically. By demystifying complex ideas, the book offers insights that could make you rethink your approach to sales and marketing.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.