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Martha Inc. - The Incredible Story of Martha Stewart Living Omnimedia

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From caterer to empire: Martha Stewart's tale

Martha Inc. provides an in-depth look at the business savvy of Martha Stewart and how she created a multimillion-dollar empire based on domesticity. It would be a great read for fans of Martha Stewart, business professionals, and aspiring entrepreneurs, as it details the challenges and triumphs of building a successful brand. The author Christopher Byron also delves into the underreported facets of Martha's past, providing a well-rounded portrait of her accomplishments and the factors that contributed to them.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Martha Inc. - The Incredible Story of Martha Stewart Living Omnimedia

Regular price RM26.43 MYR Now RM11.37 MYR Save 57%
Unit price
per
ISBN: 9780471123002
Estimated First-hand Retail Price: RM247.55 MYR
Publisher: Wiley
Date of Publication: 2002-04-11
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Goodreads rating: 3.25
(rated by 386 readers)

Description

Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike.Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish.Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big.
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Similar Reads

From caterer to empire: Martha Stewart's tale

Martha Inc. provides an in-depth look at the business savvy of Martha Stewart and how she created a multimillion-dollar empire based on domesticity. It would be a great read for fans of Martha Stewart, business professionals, and aspiring entrepreneurs, as it details the challenges and triumphs of building a successful brand. The author Christopher Byron also delves into the underreported facets of Martha's past, providing a well-rounded portrait of her accomplishments and the factors that contributed to them.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.