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Marketing Planning & Strategy

by Subhash C. Jain
RM249.00 MYR
Marketing Planning & Strategy
Marketing Planning & Strategy

Essential strategies for global marketing success.

If you're diving into the world of marketing strategy and eager to gain a competitive edge in the global marketplace, Dr. Jain's "Marketing Planning & Strategy" is an indispensable resource. With a clear focus on strategic planning from a business unit perspective, this book is tailored to fit a capstone marketing course perfectly. Dr. Jain’s experience and expertise, both academically and practically, infuse the pages, providing real-world insights that can transform theoretical knowledge into actionable strategy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Planning & Strategy

by Subhash C. Jain
RM249.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780538826488
Authors: Subhash C. Jain
Publisher: South-Western College Pub
Date of Publication: 1992-10-30
Format: Hardcover
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.6
(rated by 15 readers)

Description

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
 

Essential strategies for global marketing success.

If you're diving into the world of marketing strategy and eager to gain a competitive edge in the global marketplace, Dr. Jain's "Marketing Planning & Strategy" is an indispensable resource. With a clear focus on strategic planning from a business unit perspective, this book is tailored to fit a capstone marketing course perfectly. Dr. Jain’s experience and expertise, both academically and practically, infuse the pages, providing real-world insights that can transform theoretical knowledge into actionable strategy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.