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Practical marketing essentials for lean budgets.
If you're aiming to maximize the impact of your marketing efforts without breaking the bank, this book is tailored for you. 'Marketing Plan Handbook' demystifies the process, breaking down sophisticated concepts into actionable strategies. Perfect for entrepreneurs and small business owners eager to craft a marketing blueprint that aligns with their unique visions and financial constraints. Following Bly's guidance could make the difference in your business reaching its full potential.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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ISBN: 9781599183626
Authors:
Robert W. Bly
Publisher: Entrepreneur Press
Date of Publication: 2010-03-01
Format: Paperback
Related Collections:
Business
Goodreads rating: 3.91
(rated by 35 readers)
Description
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the 12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot—ultimately, creating a long-term plan for marketing success. • Addresses two of the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? • Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create • Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world • Covers new marketing technologies and current trends.
Adding product to your cart
Practical marketing essentials for lean budgets.
If you're aiming to maximize the impact of your marketing efforts without breaking the bank, this book is tailored for you. 'Marketing Plan Handbook' demystifies the process, breaking down sophisticated concepts into actionable strategies. Perfect for entrepreneurs and small business owners eager to craft a marketing blueprint that aligns with their unique visions and financial constraints. Following Bly's guidance could make the difference in your business reaching its full potential.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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