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Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing

by Kevin J. Clancy, Robert S. Shulman
RM33.09 MYR
Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing
Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing

Debunking fatal marketing myths with radical solutions.

This book is a truth-bomb for marketers entrenched in traditional, perhaps outdated thought processes. If you've felt stuck or found that conventional marketing wisdom isn't yielding the results it once promised, Clancy's exploration of these fatal myths offers a refreshing, unorthodox perspective. It's almost like a cheat sheet to revive your marketing strategies and ensure your brand's longevity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing

by Kevin J. Clancy, Robert S. Shulman
RM33.09 MYR
ISBN: 9780070113619
Authors: Kevin J. Clancy, Robert S. Shulman
Publisher: McGraw-Hill
Date of Publication: 1995-06-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Leadership, Entrepreneurship
Goodreads rating: 3.56
(rated by 16 readers)

Description

Most businesses blithely cling to common marketing "wisdom" - and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Debunking fatal marketing myths with radical solutions.

This book is a truth-bomb for marketers entrenched in traditional, perhaps outdated thought processes. If you've felt stuck or found that conventional marketing wisdom isn't yielding the results it once promised, Clancy's exploration of these fatal myths offers a refreshing, unorthodox perspective. It's almost like a cheat sheet to revive your marketing strategies and ensure your brand's longevity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.