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Sale

Marketing

by Hartley Kerin, Steven W. Hartley, William Rudelius
RM22.00 MYR Now RM15.00 MYR Save 32%
Marketing - Thryft
Marketing - Thryft

Strategic techniques for successful marketing campaigns.

Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing

by Hartley Kerin, Steven W. Hartley, William Rudelius
RM22.00 MYR Now RM15.00 MYR Save 32%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071116091
Authors: Hartley Kerin, Steven W. Hartley, William Rudelius
Publisher: McGraw-Hill
Date of Publication: 2005-01-01
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Technology, Management, Communication
Goodreads rating: 3.19
(rated by 194 readers)

Description

"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.
 

Strategic techniques for successful marketing campaigns.

Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.