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Sale

Market-Based Management: United States Edition

by Roger J. Best
RM33.13 MYR Now RM29.41 MYR Save 11%
Market-Based Management: United States Edition - Thryft
Market-Based Management: United States Edition - Thryft

Strategic approach to performance-oriented marketing management.

If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Market-Based Management: United States Edition

by Roger J. Best
RM33.13 MYR Now RM29.41 MYR Save 11%
ISBN: 9780131469563
Authors: Roger J. Best
Publisher: Pearson College Div
Date of Publication: 2005-01-01
Format: Paperback
Related Collections: Personal Development, Economics, Business
Related Topics: Productivity, Management, Business
Goodreads rating: 3.71
(rated by 119 readers)

Description

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Strategic approach to performance-oriented marketing management.

If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.