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International Marketing

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Global trade made simple in 8 words.

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Marketing

Regular price RM21.96 MYR Now RM14.52 MYR Save 34%
Unit price
per
ISBN: 9780030539848
Publisher: Dryden Press
Date of Publication: 1990-01-01
Format: Paperback
Related Collections: Business, Sociology, Economics
Goodreads rating: 4.0
(rated by 9 readers)

Description

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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Similar Reads

Global trade made simple in 8 words.

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.