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Sale

Innovation Management and New Product Development

by Paul Trott
RM44.30 MYR Now RM36.85 MYR Save 17%
Innovation Management and New Product Development - Thryft
Innovation Management and New Product Development - Thryft

Integrating innovation with practical management insights.

As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Innovation Management and New Product Development

by Paul Trott
RM44.30 MYR Now RM36.85 MYR Save 17%
ISBN: 9780273736561
Authors: Paul Trott
Publisher: Pearson
Date of Publication: 2011-10-09
Format: Paperback
Related Collections: Business, Personal Development, Economics
Related Topics: Finance, Technology, Management, Business, Entrepreneurship, Sociology, Society
Goodreads rating: 3.77
(rated by 60 readers)

Description

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for innovation management, managing technology and knowledge, and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, this book will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation, and counterfeit and imitation. Also, this edition includes brand new cases covering new developments in the industry.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Integrating innovation with practical management insights.

As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.