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How to Write a Marketing Plan - Creating Success
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Concise guide to effective marketing planning.
If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
How to Write a Marketing Plan - Creating Success
Regular price
RM33.00 MYR
Now RM19.00 MYR
Save 42%
Compare to estimated retail price: RM54.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 42%
Save 46%
Save 41%
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ISBN: 9780749432546
Authors:
John Westwood
Publisher: Kogan Page Ltd
Date of Publication: 2000-01-01
Format: Paperback
Goodreads rating: 3.34
(rated by 74 readers)
Description
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. "How to Write a Marketing Plan" makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Concise guide to effective marketing planning.
If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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