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Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising

by Lisa Fortini - Campbell
RM37.00 MYR
Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising
Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising

Insights to inspiration, tool for market mastery.

If you're looking to understand the heartbeat of your market, "Hitting the Sweet Spot" could be your guide. Lisa Fortini-Campbell has crafted a workbook format that moves you beyond raw data, arming you with the tools to craft compelling marketing strategies. It's a journey from gathering consumer insights to unleashing creative, effective advertising that resonates with your audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising

by Lisa Fortini - Campbell
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

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ISBN: 9780962141522
Authors: Lisa Fortini - Campbell
Publisher: The Copy Workshop
Date of Publication: 1992-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Communication
Goodreads rating: 3.67
(rated by 104 readers)

Description

This book will help you and your business move from information to insight to inspiration.
 

Insights to inspiration, tool for market mastery.

If you're looking to understand the heartbeat of your market, "Hitting the Sweet Spot" could be your guide. Lisa Fortini-Campbell has crafted a workbook format that moves you beyond raw data, arming you with the tools to craft compelling marketing strategies. It's a journey from gathering consumer insights to unleashing creative, effective advertising that resonates with your audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.