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Haunted Empire: Apple After Steve Jobs

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Inside Apple's transition post-Steve Jobs era.

If you're fascinated by the story of Apple, especially what happens after a visionary leader like Steve Jobs passes, "Haunted Empire: Apple After Steve Jobs" is for you. Yukari Iwatani Kane offers an insider's peek into the challenges and changes within Apple. It's not just tech insight - it’s about leadership, legacy, and the weight of expectations. A must-read for anyone interested in the intersection of technology, business, and innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Haunted Empire: Apple After Steve Jobs

Regular price RM33.10 MYR Now RM29.38 MYR Save 11%
Unit price
per
ISBN: 9780062326836
Publisher: HarperBusiness
Date of Publication: 2014-03-18
Format: Paperback
Related Collections: Business, Biographies & Memoirs, History
Goodreads rating: 3.33
(rated by 458 readers)

Description

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business world: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities
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Similar Reads

Inside Apple's transition post-Steve Jobs era.

If you're fascinated by the story of Apple, especially what happens after a visionary leader like Steve Jobs passes, "Haunted Empire: Apple After Steve Jobs" is for you. Yukari Iwatani Kane offers an insider's peek into the challenges and changes within Apple. It's not just tech insight - it’s about leadership, legacy, and the weight of expectations. A must-read for anyone interested in the intersection of technology, business, and innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.