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Fortune at the Bottom of the Pyramid

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Strategic insights on profiting and alleviating poverty.

Imagine discovering a market of untapped potential — billions of individuals whose needs and entrepreneurial spirit have been largely ignored. This book doesn't just paint a hopeful picture; it provides concrete case studies where real-world companies have turned these insights into profit, while making a significant impact on poverty. If you're inclined towards social entrepreneurship or corporate innovation with a conscience, Prahalad's updated canonical work could reinvent how you think about business at the intersection of social change and economic growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Fortune at the Bottom of the Pyramid

Regular price RM66.25 MYR
Unit price
per
ISBN: 9788131730805
Authors: C.K. Prahalad
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.91
(rated by 2377 readers)

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Strategic insights on profiting and alleviating poverty.

Imagine discovering a market of untapped potential — billions of individuals whose needs and entrepreneurial spirit have been largely ignored. This book doesn't just paint a hopeful picture; it provides concrete case studies where real-world companies have turned these insights into profit, while making a significant impact on poverty. If you're inclined towards social entrepreneurship or corporate innovation with a conscience, Prahalad's updated canonical work could reinvent how you think about business at the intersection of social change and economic growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.