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New

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

by J. Hugh Davidson
RM32.70 MYR
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

Trailblazing strategies for aggressive market dominance.

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

by J. Hugh Davidson
RM32.70 MYR
ISBN: 9780140256918
Authors: J. Hugh Davidson
Publisher: Gardners Books
Date of Publication: 1997-09-30
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Business, Leadership
Goodreads rating: 2.88
(rated by 8 readers)

Description

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Trailblazing strategies for aggressive market dominance.

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.