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Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Strategic insights for successful B2B e-commerce trading.

This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Electronic Commerce - Strategies And Models For Business-To-Business Trading

Regular price RM70.36 MYR Now RM29.41 MYR Save 58%
Unit price
per
ISBN: 9780471498407
Authors: Paul Timmers
Publisher: Wiley
Date of Publication: 2001-04-24
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.0
(rated by 1 readers)

Description

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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Similar Reads

Strategic insights for successful B2B e-commerce trading.

This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.