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E-Marketing Strategy

RM29.41 MYR Now RM14.52 MYR Save 51%
E-Marketing Strategy - Thryft
E-Marketing Strategy - Thryft

Master the art of successful e-marketing.

This book is a valuable resource for anyone looking to understand and excel in the world of e-marketing. With its practical approach and contemporary insights, it equips readers with the knowledge and strategies needed to navigate the ever-changing landscape of e-commerce. From understanding buyer behavior to developing effective marketing plans, this book covers all aspects of e-marketing, making it an essential read for marketers, business professionals, and students alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

E-Marketing Strategy

RM29.41 MYR Now RM14.52 MYR Save 51%
ISBN: 9780077097530
Related Collections: Business, Economics, Personal Development
Related Topics: Business, Technology

Description

A concise, practical and contemporary introduction to the core concepts of
E-Marketing Strategy, designed to provide students with an understanding of
how e-marketers can use marketing management concepts to guide the
effective operation of e-commerce strategies. This text examines the impact
of e-commerce, e-buyer behaviour, positioning, competitive advantage and
promotion on the web, and provides guidance on developing successful
e-marketing plans. Pedagogically-enhanced throughout with illustrative
examples, case studies and assessment material.


Author: Ian Chaston
Publication Date: 2001
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Master the art of successful e-marketing.

This book is a valuable resource for anyone looking to understand and excel in the world of e-marketing. With its practical approach and contemporary insights, it equips readers with the knowledge and strategies needed to navigate the ever-changing landscape of e-commerce. From understanding buyer behavior to developing effective marketing plans, this book covers all aspects of e-marketing, making it an essential read for marketers, business professionals, and students alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.