Doing Business in China

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Navigate China's business landscape confidently.

If the allure of China's vast market is on your horizon, "Doing Business in China" might just be your compass. For Western entrepreneurs or managers dipping their toes into these complex waters, this book serves as an insightful guide. With a blend of cultural know-how and practical strategies, it's tailored to ease the transition and foster successful business engagements in a landscape that can often be daunting for the uninitiated.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Doing Business in China

Regular price RM34.00 MYR
Unit price
per
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ISBN: 9780415223294
Publisher: Routledge
Date of Publication: 2000-09-14
Format: Paperback
Related Collections: Business
Goodreads rating: 2.87
(rated by 15 readers)

Description

Doing Business in China is essential reading for the manager or firm setting up a business for the first time in a complex market. The book provides vital knowledge about business practices, market conditions, negotiations, business organization and more. It emphasizes the importance of guanxi (relationships) as the underpinning of virtually all businesses in China.
 

Navigate China's business landscape confidently.

If the allure of China's vast market is on your horizon, "Doing Business in China" might just be your compass. For Western entrepreneurs or managers dipping their toes into these complex waters, this book serves as an insightful guide. With a blend of cultural know-how and practical strategies, it's tailored to ease the transition and foster successful business engagements in a landscape that can often be daunting for the uninitiated.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.