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Corporate Religion - Building a Strong Company Through Personality and Corporate Soul

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Crafting soulful corporate identities with conviction.

"Corporate Religion" is insightful for anyone intrigued by the intersection of corporate culture and brand identity. Kunde guides you through the art of nurturing a company with a strong personality and soul, much like cultivating belief within. Think of it as learning how to make brands resonate on a deeper level, beyond mere products, which could be vital for current or aspiring leaders in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Corporate Religion - Building a Strong Company Through Personality and Corporate Soul

Regular price RM36.65 MYR
Unit price
per
ISBN: 9780273643807
Authors: Jesper Kunde
Date of Publication: 2000-01-15
Format: Hardcover
Related Collections: Business, Religion
Goodreads rating: 3.53
(rated by 38 readers)

Description

(Pearson Education) Discusses building a strong market position in a world where consumers no longer demand the product, but reliable companies and brands. Provides information on a shared vision, leadership, internal-external integration, and implementing corporate religion in the company. Case studies throughout.
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Crafting soulful corporate identities with conviction.

"Corporate Religion" is insightful for anyone intrigued by the intersection of corporate culture and brand identity. Kunde guides you through the art of nurturing a company with a strong personality and soul, much like cultivating belief within. Think of it as learning how to make brands resonate on a deeper level, beyond mere products, which could be vital for current or aspiring leaders in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.