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Corporate Communication

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Essential guide to corporate communication strategies

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Corporate Communication

Regular price RM33.13 MYR Now RM18.24 MYR Save 45%
Unit price
per
ISBN: 9780071156547
Authors: Paul A. Argenti
Publisher: Irwin/McGraw-Hill
Date of Publication: 1998-02-01
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, Communication, Management
Goodreads rating: 3.69
(rated by 88 readers)

Description

This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.
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Essential guide to corporate communication strategies

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.